Why your website needs original pictures

House in Port Isaac supposedely the home of fictional TV charcter Dr MartinIf you are a fan of the fictional TV character, Dr Martin, you may well recognise the picture on the right. It is the home of Dr Martin – actually a house on the hillside in the Cornish coastal village of Port Isaac. However, you will never have seen this particular picture before. That’s because I took it when I was down in Cornwall a couple of years ago. It is not the best picture in the world, but at least it is original.

Now, if you are a Dr Martin fan you may well wish to share the picture; feel free.

In fact you are more likely to share this picture than this blog post. That’s because new research shows that pictures are the most frequently shared online items. Indeed, they are shared more than three times more frequently than videos, which are amongst the least shared parts of content. Who said video was important?

The study, which admittedly focused on sharing from news websites, found that six out of ten people regularly shared web content using social media. However, it was pictures and links to articles that were the most commonly spread.

For several years now, web experts have been telling us to provide original content as that is most likely to gain us search engine visibility as well as social media activity. However, much of that advice has been about writing articles.

Now, whilst they do get shared, it turns out that having pictures is potentially more important. Many website pictures, though, are not original – they are from stock libraries, like many of the pictures on my website.

That means they are less likely to be shared. Perhaps it is time to start engaging professional photographers to produce original content for your website?


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Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones


Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
Graham Jones
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