New analytical platform deconstructs Google’s Penguin 2.0

MathSight (http://mathsight.org), the purpose built analytical platform launched in March this year, has been used to deconstruct the Google Penguin 2.0 algorithm update, rolled out on 19th May.

The platform was used to analyse websites from eight business categories – online retailers including the travel, gifts, mobile apps and jewellery sectors, and business to business companies including business awards, advertising and PR.

Andreas Voniatis, managing director, MathSight says: “{{Although it is near impossible to reverse engineer a complete search engine algorithm, it is possible to show the potential causes of any change in algorithm methods when they occur. We look for a step change in a pattern that could be an underlying increase or decrease in actual Google-sourced traffic as a result of an algorithm alteration, such as the recent Penguin 2.0 update.}}”

The analysis ran for two months, spanning the Penguin 2.0 roll out period. This enabled MathSight to identify features in web design and content that were either ‘rewarded’ or ‘punished’ following the update.

“Overall the types of rewarded features varied according to business categories,” says Voniatis. “But the analysis provided valuable insights which mathematically identified how Penguin 2.0 has impacted on the subject sites, and revealed what needs to be done in each case for optimum SEO.”

The full report is available on request from MathSight.org

17279

Get blog posts like this each week

Sign up to receive my weekly blog digest every Monday

Press Release Writer

Press Release Writer

This article has been contributed by a PR agency or Press Officer.
Cover page of free report

Weekly Online Business Advice

FREE

Get FREE advice to boost your online business EVERY

Saturday morning

And get this free booklet too

This site uses cookies

This website uses cookies to improve your experience with the site and to enable some functions to operates. Google Analytics is also used on this site. Please either accept or reject Google Analytics Cookies on this site.