This booklet helps you understand the value of niche markets and how they apply online. It contains advice on what niche markets exist, how to spot them and how to make one work in your specific circumstances.
This booklet also includes the do’s and don’ts of Niche Marketing as well as what you need to do to make money from niche markets.
I am an Internet Psychologist and I study online behaviour. I work as a Senior Lecturer in the Business School at the University of Buckingham. I am the author of 32 books and I speak at conferences and run my own workshops and masterclasses for businesses.