How Tech Companies Are Managing and Supporting Mental Health at Work
Employees in the tech industry are five times more likely to experience mental health problems such as stress and depression than the general population in the UK
Internet Psychology Articles
E-Commerce: How to Increase Conversions Using Psychology
Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
7 Ways to turn customers into your biggest advocates
Your brand needs customers who are willing to spread the word about you and your business. You can turn them into your advocates thanks to these tips.
Finding the right colour for your brand
The colour that you choose to represent your business will have a massive impact on how people perceive your brand. Here’s how it works.
Psychology is fundamental to every business, especially online
Understanding your customers means you need to understand psychology and demonstrate you have thought about it.
Is an online persona the same as personality?
Marketing experts suggest we create “online personas” to represent all the different kind of people who might visit our websites. The argument is, that by creating these cameo portraits of different kinds of visitors we can deliver web experiences specifically suited to each kind of person. That’s a good idea. …
Online mental models are important for web design
If website visitors cannot rely on their previous experience when visiting your site, they will not consider it innovative
The Psychology of Social Media: Why We Tweet and Who Doesn’t
The Psychology of Social Media: Why We Tweet and Who Doesn’t
Web Safety for Children
Talk to your children to get a grasp about how much they know about online safety such as sharing personal information and which emails they shouldn’t be responding to
The 4 Dimensions of Personality and What They Mean for Customer Service
By understanding the different dimensions of personality, you’ll be better able to guess whether individual employees will do better in specific types of customer service situations. Read on to learn about various aspects of personality, and what they mean for your employees’ approach to customer service.
Psychological Pitfalls of Online Communication
The psychological aspects of interaction via the internet make for interesting study. On the one hand, people will say they enjoy connecting with people they do not know online because it allows them to be themselves. They say they feel uninhibited; researches agree that inhibitions are often reduced with cyber-communication and have coined the term disinhibition effect to explain the phenomenon.
The Psychology of Colours and Branding
What colours should you use on your website to help convey the right brand image and feeling?
Unplug For a Bit, Your Business Will Thank You
Taking a break from the Internet could actually boost your online business.