This site is dedicated to helping you understand online behaviour by providing you with blog posts, articles, news items, multimedia and downloads on web psychology

Archive | Internet Psychology Articles

Finding the right colour for your brand

The colour that you choose to represent your business will have a massive impact on how people perceive your brand. Here’s how it works.

Is an online persona the same as personality?

Marketing experts suggest we create “online personas” to represent all the different kind of people who might visit our websites. The argument is, that by creating these cameo portraits of different kinds of visitors we can deliver web experiences specifically suited to each kind of person. That’s a good idea. People spend only a few […]

Web Safety for Children

Talk to your children to get a grasp about how much they know about online safety such as sharing personal information and which emails they shouldn’t be responding to

The 4 Dimensions of Personality and What They Mean for Customer Service

By understanding the different dimensions of personality, you’ll be better able to guess whether individual employees will do better in specific types of customer service situations. Read on to learn about various aspects of personality, and what they mean for your employees’ approach to customer service.

Psychological Pitfalls of Online Communication

The psychological aspects of interaction via the internet make for interesting study. On the one hand, people will say they enjoy connecting with people they do not know online because it allows them to be themselves. They say they feel uninhibited; researches agree that inhibitions are often reduced with cyber-communication and have coined the term […]

Psychology of Facebook Users

The psychology of Facebook users is now a serious area of study. Here are several posts on the psychology of facebook.


A 10 step plan to Increase the Productivity in your workplace

As a manager or an employee of an internet business we all want to be as efficient as possible but we all know it might be a little hard to do. Sometimes you might actually find your work place is one of the least productive places to get work done. You may spend time researching […]

Trolling can be a reminder of our shadow

The increase in the activity of Internet “trolls” has been highlighted recently. But what does it say about people in general that this can occur?

Internet Marketing Psychology Helps You Sell More

Internet Marketing Psychology Helps You Sell More

Internet Marketing Psychology is the concept of understanding how your customers think and behave so that you can engage with them better, please them greatly and ultimately sell more. The idea of using psychology to sell more is not new. Retailers in traditional stores, for instance, use psychological techniques – major supermarkets even employ psychologists […]

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