Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
Your brand needs customers who are willing to spread the word about you and your business. You can turn them into your advocates thanks to these tips.
The colour that you choose to represent your business will have a massive impact on how people perceive your brand. Here’s how it works.
Understanding your customers means you need to understand psychology and demonstrate you have thought about it.
Marketing experts suggest we create “online personas” to represent all the different kind of people who might visit our websites. The argument is, that by creating these cameo portraits of different kinds of visitors we can deliver web experiences specifically suited to each kind of person. That’s a good idea. People spend only a few […]
If website visitors cannot rely on their previous experience when visiting your site, they will not consider it innovative
The Psychology of Social Media: Why We Tweet and Who Doesn’t
Infographic showing colour psychology
Internet marketing psychology explained
Talk to your children to get a grasp about how much they know about online safety such as sharing personal information and which emails they shouldn’t be responding to
By understanding the different dimensions of personality, you’ll be better able to guess whether individual employees will do better in specific types of customer service situations. Read on to learn about various aspects of personality, and what they mean for your employees’ approach to customer service.
The psychological aspects of interaction via the internet make for interesting study. On the one hand, people will say they enjoy connecting with people they do not know online because it allows them to be themselves. They say they feel uninhibited; researches agree that inhibitions are often reduced with cyber-communication and have coined the term […]
What colours should you use on your website to help convey the right brand image and feeling?
Taking a break from the Internet could actually boost your online business.
The psychology of Facebook users is now a serious area of study. Here are several posts on the psychology of facebook.
As a manager or an employee of an internet business we all want to be as efficient as possible but we all know it might be a little hard to do. Sometimes you might actually find your work place is one of the least productive places to get work done. You may spend time researching […]
Online businesses need to make the lives of their workers much more enjoyable and healthy
The online world is affecting us psychologically. This collection of articles shows how.
The increase in the activity of Internet “trolls” has been highlighted recently. But what does it say about people in general that this can occur?
Internet Marketing Psychology is the concept of understanding how your customers think and behave so that you can engage with them better, please them greatly and ultimately sell more. The idea of using psychology to sell more is not new. Retailers in traditional stores, for instance, use psychological techniques – major supermarkets even employ psychologists […]