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Archive | Selling Articles

Business Travel More than Doubles Prospective Clients

While the media is abuzz with stories on how to leverage online video and Internet conferencing apps to hold down expenses, some businesses are adding to the bottom line by winning new customers the old fashioned way: they are visiting them, in person.

The 4 Dimensions of Personality and What They Mean for Customer Service

By understanding the different dimensions of personality, you’ll be better able to guess whether individual employees will do better in specific types of customer service situations. Read on to learn about various aspects of personality, and what they mean for your employees’ approach to customer service.

Oh no, not more sales training?

When choosing sales training there are several factors to consider. Psychologists look at the key issues.

How to Use QR Codes to Increase Sales

QR codes are an excellent tool for business branding, website traffic, and attracting customer interest. Unfortunately, interest doesn’t automatically equate to an increase in sales.

5 Ways of Branding With QR Codes

Burning your company’s name, image, and services into your customer’s minds is the ultimate goal to long-term business success. Quick Response codes or ‘QR codes’ can help you in this endeavor.


Make the most of QR Codes

QR codes provide a massive opportunity for businesses – assuming they are used effectively, tested and actually do something.

Can your website visitors trust you? 4 things that you can do

Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won’t get many sales no matter how many visitors your website has. There are four things that you should do to show your website visitors that your company can be trusted: 1. Show that […]

There is no such thing as B2B – or B2C either…!

Go to any business meeting these days and talk about Twitter or Facebook and you’ll be met with a familiar cry: “Aha,”, says the hapless accountant, lawyer or consultant to you, “that’s all very well for consumer businesses, but how can it help those of us in the B2B sector?” It is special pleading, suggesting […]

Four Free Or Open Source Shopping Carts Compared And The Powerful New Winner

Author: Greg Nicholl Your choice of an e-Commerce Shopping Cart is very important. The software will either be suited or ill-suited to your type of business and your skills. A Wrong choice can make things more of a burden. This article talks about my journey to find a free Open Source Shopping Cart that I […]

Shopping Carts: Five Tips for Evaluating a System

By Pam Hogan Google the phrase “shopping cart” and you will get 946 million hits. To say there are a lot of directions you can take when it comes to selecting this ecommerce tool is an understatement. However, it’s very important that you know what you’re looking for in a shopping cart system so that […]

Make people want to buy from you

Making people buy from you online is harder to achieve than selling off line. When selling online it is often harder to find and engage objections, there’s no body language to pick up on and customer feedback sometimes doesn’t get through on time. Here are couple of tips to make people buy from you. 1. […]

Why Customer Objections Are Good News!

When a customer begins to express objections (or as I prefer to call them concerns) during the selling process this can be very, very good news! Firstly, they may be genuinely considering your idea and as they are thinking about it some possible hurdles spring to mind. And secondly as you will see far too […]

The 3 Rules of Successful Selling

After fifty years of studying businesses of all kinds Dun & Bradstreet (the world’s leading provider of financial information on companies – their database holds information on 100 million companies!) concluded that the entirety of business wisdom can be summarised in one statement: “Businesses succeed because of high sales; businesses fail because of low sales.  […]

A surefire way to join the ranks of the selling elite

What separates the real persuasion professional from the amateur is the quality of their planning and preparation.  Amateurs blunder into sales calls without having planned and prepared correctly. One of the vital things to consider is: How  well do you know your  customer / potential customer? Some things to find out before you visit are: […]

Do You Make These Seven Stupid Selling Mistakes?

By Simon Hazeldine How many sales are you missing out on?  How aware are you of the errors that could be costing you orders, commission and profits?   In the course of training and coaching salespeople I see the same mistakes being made time and time again!  Review your performance against these seven areas and […]

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