Sometime around 2011 or 2012, it suddenly became very easy to predict what people would be doing in public places: Most would be looking down at their phones. For years, mobile phones weren’t much to look at. The screens were small, and users needed to press the same key several times to type a single letter…
New campaigns need to be designed around the smartphone and other high-end mobile devices if they are going to have the greatest market penetration.
A new program by Google, called Accelerated Mobile Pages (AMP) aims to dramatically reduce loading times for mobile users who click on article links on Google’s search engine.
Mobile is the prime place to advertise, and here’s how it’s being done more in 2015.
Speaking directly to your customer’s needs is essential for mobile marketing, but that “conversation” will end quickly if you don’t have a quality website
There are apps that can transform the way a business is run, how staff and customers interact, and ultimately how profitable the business is.
Infographic asking will mobile take over by 2015?
Infographic asking how does Google make money from mobiles?
The UK and the US are divided by attitudes to mobile marketing
Tips on how to get the most out of your tablet when it comes to mobile shopping
Infographic showing the impact of using social media on mobiles
Your mobile conversion rate is integral to your business, especially when or if you are solely an online venture. The measure of the number of potential customers versus your actual sales tells us a lot – not only about your products, but also how your mobile website functions.
Infographic showing how people use mobile in the marketplace
What are the common mistakes web developers make in mobile web development, and how can we guide them to the correct way to avoid them
Time enjoyed is never time wasted; take a look at these addictive mobile apps.
A Quick Response code (QR code or QRC) is a type of barcode, but it is also used as a marketing tool to increase traffic to your web site, boost sales, and help market your business. They may seem a novelty at this point, but they’ve been used in Japan … Read more
Quick Response codes (QR codes) are one small tool that can have a big impact on marketing your business
QR codes provide a massive opportunity for businesses – assuming they are used effectively, tested and actually do something.
By Ruben Corbo Psychology is a useful subject and it is found everywhere, both academically and when interacting with others. The wide-spread use of cell phones not only allows easy communication, but they are a good method of acquiring reference material. Apps are available for the iPhone that can enhance … Read more
Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers Over the past year we’ve seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one … Read more