Are we addicted to our smartphones?
New campaigns need to be designed around the smartphone and other high-end mobile devices if they are going to have the greatest market penetration.
A new program by Google, called Accelerated Mobile Pages (AMP) aims to dramatically reduce loading times for mobile users who click on article links on Google’s search engine.
Mobile is the prime place to advertise, and here’s how it’s being done more in 2015.
Speaking directly to your customer’s needs is essential for mobile marketing, but that “conversation” will end quickly if you don’t have a quality website
There are apps that can transform the way a business is run, how staff and customers interact, and ultimately how profitable the business is.
Infographic asking will mobile take over by 2015?
Infographic asking how does Google make money from mobiles?
The UK and the US are divided by attitudes to mobile marketing
Tips on how to get the most out of your tablet when it comes to mobile shopping
Infographic showing the impact of using social media on mobiles
Your mobile conversion rate is integral to your business, especially when or if you are solely an online venture. The measure of the number of potential customers versus your actual sales tells us a lot – not only about your products, but also how your mobile website functions.