How The iPhone Has Made Us More Anti-Social

Sometime around 2011 or 2012, it suddenly became very easy to predict what people would be doing in public places: Most would be looking down at their phones. For years, mobile phones weren’t much to look at. The screens were small, and users needed to press the same...

What Google AMP Means For Your Online Business

It’s been over a year since Google rolled out its latest mobile-friendly search algorithm and marketers are just starting to get used to all the changes it has caused. There is no time to rest because the innovations keep on coming. The latest wrinkle out of...

The Latest Mobile Marketing Trends in 2015

If the AMC hit show Mad Men were set in 2015, it wouldn’t focus on commercials, magazines and billboards. It would be all about mobile marketing — the future (and present) of the industry. In 2013, one of five people in the world owned a smartphone, and that was...

Making a Direct Connection with Your Mobile Marketing

By Sophorn Chhay In the words of the great Aristotle, we are “political” animals, meaning that humanity values a sense of connection and community. It is unsurprising, then, that we value a direct connection with others rather than a superfluous or...

Point of Sale for the App Generation

“There’s an app for everything” is a phrase you hear a lot these days. It’s also a saying that’s becoming truer and truer by the day. Last year Apple announced its one millionth app, and the trend doesn’t show any signs of slowing down. While a...

Tips for shopping on your tablet

Online shopping became popular in the mid-nineties when computers were appearing in every household and people began to trust the internet. Since then, the retail industry has boomed with many stores creating e-commerce websites to sell their products and services...

5 Smart Ways to Improve your Mobile Conversion Rate

By Roni Levy Your conversion rate, as I’m sure you’re aware, is integral to your business especially when or if you are solely an online venture. The measure of the number of potential customers versus your actual sales tells us a lot, not only about the...
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Call Graham Jones Graham Jones, Internet Psychologist

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