Is the age of social marketing over for small businesses?
Can new social media platforms, such as Ello, that shun the use of online advertising, change the way businesses use social marketing?
Articles
How to do Almost Anything: The Rise of the ‘DIY’ Website
We did a little research into the rise of the ‘how-to’ website to find out how they have become such an indispensable part of browsing
The future of ecommerce
What does the future hold for online retailers? Where can they go from here and what are the shopping public expecting?
Tips For Ecommerce Businesses Using Transactional Emails
Transactional email optimization offers a totally new level of potential returns on investment
Google Penguin 3.0 is here – what you have to do now
Google’s John Mueller confirmed that the Google Penguin 3.0 update had been released
Google announces another Panda update
How will this update affect the rankings of your web pages on Google?
How to use internal links to improve your search engine rankings
The links from other websites are a very important signal for Google’s ranking algorithms. The links on your own website also influence the position of your web pages in Google’s search results.
Bing explains how they detect, process and filter out search spam
Bing tries to understand the spammer’s motivation
What They Say Isn’t Always What They Mean (or What They Do)
Analysis of what people say on social media is increasingly automatized to deal with the sheer volume of information we receive from these platforms.
Seven Reasons for Using PrestaShop
PrestaShop is an excellent e-commerce system worthy of a serious look by small and medium sized companies in particular.
8 Elements of a High Performance Business Blog
Infographic showing the important elements of business blogging
Understanding the use of Emotion and Logic in Video Marketing
Regardless of how short a marketing video is, emotional thinking continues to dominate consumers’ thought processes, and emotion-based advertising speaks louder than logic.
Point of Sale for the App Generation
There are apps that can transform the way a business is run, how staff and customers interact, and ultimately how profitable the business is.