By Ian Pearson One thing that everyone has to recognize in the world of digital marketing is the fact that trends constantly evolve together with the market. Just take a look at the example of voice search. Just a few years back, it was this feature that everyone knew about but no one really used. … Read more
By Derek Iwasiuk As Google’s algorithm continues to evolve, so too do the numerous link building strategies that SEOs employ to help improve a website’s ranking in the search engine result pages (SERPs). Finding out which so-called ‘white hat’ SEO link building methods work today but are also future-proof enough that they won’t get outdated … Read more
In 2017, internet advertising spend surpassed that of TV for the first time and, as digital video continues to experience exponential growth, so 2018 is primed to be another defining year for digital video. In this thrilling and consistently evolving space, what trends are making waves and what waves have failed to make an impact?
For those who want to master Instagram marketing in light of these changes, let’s explore a few best tips suggested by experts in this field.
Encompassing everything from 3D to stop motion animation, motion graphics are a diverse and incredibly effective form of video marketing that can help to your video content really stand out from the crowd
Most business owners tend to run their own marketing campaigns in a bid to save money which may result in a negative impact or even no results. There are several reasons why you should work with an SEO expert. Here are a few crucial benefits of working with an SEO company.
By knowing the nature of Google updates and analyzing their effects, it becomes easy to plot the future marketing campaign so that it moves in the fast track. In this article, we will discuss some major updates that happened in 2017 that throws light on the path that lies ahead.
It will not be anything new to say that search rankings are reasons why SEO exist. Every website is trying hard to a find place on the first page of search rankings with the ultimate goal of breaking into the top ten. The best way of achieving the goal is to send out the right … Read more
In this article, we will discuss ‘Fred’ the major algorithm update of 2017 that created quite a stir and how marketers can avoid its negative effects.
Bot-generated traffic often becomes a nuisance that even threaten the security of websites as it can pull down sites altogether. Considering that impersonator bots comprise 24 percent web traffic while the others together make up for another 5 percent, it is clear that you must keep a close watch on the internet and take measures in protecting your website from the harmful exposure to bad bots.
Link building is mandatory if you are intending to boost your website’s visibility and earn a ranking on the very first page in organic search.
Doing business online is getting riskier by each passing year. The threats are getting more dangerous, the possibility of damage is growing and the elaborate ways one can access your delicate information are getting perfected. This begs the question: “Is your business ready to tackle the challenge of online security?”
Quizzes on social media are an effective and interactive way for engaging participants and generating new business leads. Find out how to use Facebook quizzes.
UX design has thus come out on top as one of the most used web designs of today, but since it’s constantly changing, we’ll take a look at how it’s likely to look in 2018 and help you prepare for what’s coming.
For those of us involved in marketing, it’s all too easy to forget that the digital revolution hasn’t necessarily changed every consumer behaviour and habit. Many of us still choose to shop in physical spaces, preferring to see a product in real life before we buy it. In the B2B sphere as well, purchasing decisions … Read more
Google updates need to be followed in detail when it comes to search engine optimisation.