Articles

Judging the link authority and relevance is important for building a healthy backlink profile

23rd March 2018

It will not be anything new to say that search rankings are reasons why SEO exist. Every website is trying hard to a find place on the first page of search rankings with the ultimate goal of breaking into the top ten. The best way of achieving the goal is …

Work out the survival strategies to keep away from harm during Google update release

18th March 2018

In this article, we will discuss ‘Fred’ the major algorithm update of 2017 that created quite a stir and how marketers can avoid its negative effects.

Safeguard your website assets from the prying eyes of bad bots that flood the internet

5th March 2018

Bot-generated traffic often becomes a nuisance that even threaten the security of websites as it can pull down sites altogether. Considering that impersonator bots comprise 24 percent web traffic while the others together make up for another 5 percent, it is clear that you must keep a close watch on the internet and take measures in protecting your website from the harmful exposure to bad bots.

Boost Consumer Engagement with Robust Link Building Tactics

23rd February 2018

Link building is mandatory if you are intending to boost your website’s visibility and earn a ranking on the very first page in organic search.

Mitigating Cyber Risks Your Business Might be Susceptible to

23rd February 2018

Doing business online is getting riskier by each passing year. The threats are getting more dangerous, the possibility of damage is growing and the elaborate ways one can access your delicate information are getting perfected. This begs the question: “Is your business ready to tackle the challenge of online security?”

The Best Way to Use Facebook and Other Social Platforms for Promoting Your Business

28th December 2017

Quizzes on social media are an effective and interactive way for engaging participants and generating new business leads. Find out how to use Facebook quizzes.

User experience is what counts when it comes to your site’s conversion

23rd February 201816th November 2017

UX design has thus come out on top as one of the most used web designs of today, but since it’s constantly changing, we’ll take a look at how it’s likely to look in 2018 and help you prepare for what’s coming.

Why promotional marketing stands out in the digital age

16th November 2017

For those of us involved in marketing, it’s all too easy to forget that the digital revolution hasn’t necessarily changed every consumer behaviour and habit. Many of us still choose to shop in physical spaces, preferring to see a product in real life before we buy it. In the B2B …

Girl Scouts are trading cookies for computers, as the organization has added cybersecurity to the list of badges available for youngsters to earn. From September 2018, children as young as 5 will be able to qualify for a cybersecurity badge in a program intended to prevent future cyberattacks. The program will be offered in partnership with…

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Four Ways Google Plans to Fight Online Extremism

21st July 2017

Google has announced a raft of new measures aimed at combatting extremist material. The internet giant has been one of several technology companies—including Facebook and Twitter— under scrutiny for how they deal with extremist content posted on their sites. Following recent attacks in London and Manchester, British Prime Minister Theresa May said that the internet and…

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Half of all countries lack cybersecurity strategy: UN report

12th July 2017

GENEVA — Only about half of all countries have a cybersecurity strategy or are in the process of developing one, and even the world’s most powerful countries show major gaps in their preparedness for cyberattacks, according to a latest UN report released on Wednesday. The International Telecommunication Union (ITU) unveiled the Global Cybersecurity Index (GCI) 2017…

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Destination Marketing: 4 Ways to Influence the Buyer’s Journey

7th July 2017

The destination marketingbuyer’s journey is like no other. It shifts from search, to reading blogs, to booking a holiday. Find out how to influence the journey in this blog.