Category: Articles

The Internet - concept
Internet Marketing Articles

Why promotional marketing stands out in the digital age

For those of us involved in marketing, it’s all too easy to forget that the digital revolution hasn’t necessarily changed every consumer behaviour and habit. Many of us still choose to shop in physical spaces, preferring to see a product in real life before we buy it. In the B2B

The Internet - concept
Search Articles

Four Ways Google Plans to Fight Online Extremism

Google has announced a raft of new measures aimed at combatting extremist material. The internet giant has been one of several technology companies—including Facebook and Twitter— under scrutiny for how they deal with extremist content posted on their sites.

The Internet - concept
Ecommerce Articles

Is Big Data on the Brink of Ruining Retail?

Retailers are taking advantage of the latest advancements in consumer targeting, but what are the drawbacks? Here are the pros and cons of Big Data in retail.

The Internet - concept
Internet Marketing Articles

Internet Marketing for the Soft Sell

To selling an Internet marketing service, learn what your clients want and then give it to them. Techniques like remarketing & conversion optimization help build a IM business

The Internet - concept
Online Business Articles

7 Steps to Protect Your Online Business from Getting Hacked

By John Mason In today’s digital world, one of the biggest threats companies face is getting hacked. When your business is based entirely online, this is a major concern. According to a 2015 Duke study, 80 percent of U.S. companies have been successfully hacked. Small businesses are at greater risk.