Internet Psychologist
People will not pay for the services you provide online. That’s the stark conclusion you could draw from a new survey which looked at whether or not people would subscribe to popular Internet services, such as YouTube, Wikipedia or the BBC iPlayer. The survey found that the vast majority of …
Internet marketers want to sell their products now – not later. When someone lands on your sales page you want them to buy straight away. You don’t want them to think about it, go away and then never return to your site. New research from The University of Illinois reveals …
Word of mouth marketing is so important there is even an association for it. You certainly want people talking about you and your business – but only if it is positive. Yet many online businesses struggle with getting people to mention them in the first place. If you don’t get …
Internet marketers could only be scratching the surface of what’s possible online. New data suggests that making money online is dependent more on what you do offline than how well you run your web site or optimize it for search. An analysis of money-making applications on Facebook shows that less …
Last year, in the USA alone, advertisers “invested” some $21bn in online advertising. No wonder we are in an economic mess – most of that money is being thrown away since almost no-one is looking at online adverts. Banner advertising has long been known to attract few people; current click-through …
Despite the fact that billions of pounds worth of business is done each year online, it’s still pretty apparent that many companies don’t exploit the Internet to make even more money. Indeed, a quarter of British companies don’t yet have a web site and now it seems that the FTSE100 …
Internet marketing “experts” are fond of telling us about certain “systems” that work. They show us page after page of PayPal histories confirming that they have been paid tons of money for their work. And they tell us – “it’s easy” – all you have to do is follow their …
People love buying things – or so we are led to believe. Current psychological thinking suggests that as we spend ever more isolated lives, going shopping plugs an emotional gap in our lives. Depression is known to lead to increased spending, for instance. Shopping and buying things helps us so …
Researchers at Ohio State University have discovered that we just love big numbers. In fact, the bigger the better it seems. The study has important implications for anyone in business – particularly online where people are looking for the prices of your products and services rather keenly. Here’s what the …
Every year, 19 million Christmas puddings are made at the Matthew Walker factory in Derby. That’s an amazing 7,500 tons of plum pudding that serves everyone from the Queen, to soldiers, to school children. Not only that, but this single factory provides puds for every major High Street retailer and …
Chris Anderson’s “Long Tail Theory” has been debunked by two economists who have conduced an exhaustive statistical analysis, according to The Times. If you’re not familiar with this theory, it suggests that thanks to the Internet we will now be able to benefit from millions of tiny business “niches”, rather …
Pay per click advertising fails to really connect with people who use the Internet. That’s the conclusion from a new study by ClickConsult. The research reveals that if you combine search engine optimisation (SEO) with Pay Per Click, you get a 50% increase in conversions. What this really tells us …
Internet marketers are busy trying to sell more and more online as the recession starts to take hold. They are beefing up their web sites, they are trying to gain more traffic and they are advertising like crazy in a bid to bolster their sales. But these are all the …
Look at the statistics for web usage and you soon discover that the most popular web sites in the world are those which are focused on specific brands. Search terms also tell a tale or two about the importance of brand. For instance, the latest figures on search popularity show …
Dave Brailsford, the Performance Director for UK Cycling, is clearly having an impact on the team. Not only were they hugely successful in the Beijing Olympics, they are scooping up medal, after medal in the World Cup currently being held at the Manchester Velodrome. This morning, Brailsford was interviewed on …