Internet Psychologist
Take a look at most of the material online about Internet marketing and you will find it is aimed at people doing “Internet marketing”. There are thousands of “Internet marketing” gurus all writing books they sell to each other. But there is a common thread to all the stuff you …
Sometimes data comes along and you just have to go – “oh my goodness, how daft is that?”. Well, new research from search engine marketing specialists, iProspect, shows that the vast majority of online marketers appear to have forgotten there is a real world out there. That’s because this study …
Internet marketers sometimes astound me. They seem to think the world starts and ends with Google. Everything they talk about is how to get to Number One on Google, or how to maximise your pay per click listings in Google AdWords, or the latest “buzz” on Page Rank. This is …
You never know where you are going to pick up tips about Internet marketing. Sometimes the soundest advice for running your web site comes not from an Internet marketing guru, but from something that has nothing to do with the Internet. Bryan McCrae is a psychologist who spoke at the …
Andy Murray appears to have split the nation; in spite of winning his Wimbledon match against Richard Gasquet to get closer to the Wimbledon title than any Brit in years, there are still people who don’t want him to win. Take a look at one of his videos on YouTube …
Customers are a funny lot aren’t they? Some want you to email them, others prefer letters in the post and some would rather have a phone call. Just what are you supposed to do for the best? And just when you think you have cracked it, everything changes and some …
You will make more money if you get inside each customer’s head; really get inside and start to think exactly like they think. We all know that marketing is about providing what people want, but new research, published in the journal Psychological Science, suggests that we need to do much …
Marketing gurus tell as all the time that we need to really focus on our market; they say that “niche” marketing is even more important these days than ever before. Online, people expect to be able to find products and services that are directly targeted at them. Strange then, that …
Many Internet marketers would like to have us believe that success online is all down to various bits of technology. They tell us you need this kind of ecommerce software, or that kind of autoresponder, or a specific piece of unblockable pop-up advertising service. But none of these are really …
Entrepreneurs are always seeking new ways of making money online. But sometimes it is more simple than you think. Take, for instance, making money from the media. For years newspapers and magazines have paid large amounts of cash for “exclusive” photographs. Yonks ago I made my own mini fortune from …
Doctors either have a “bedside manner” or they don’t. I remember being told about a top cancer specialist who could not engage with patients, so merely used to tap them on their foot as they lay dying in their bed, look the other way and say “soon be OK old …
Marketers always seem to be reinventing the wheel; no sooner do they come up with a “great new concept” than they ditch it in favour of some “good old fashioned” marketing. Perhaps it’s just me – but I reckon marketing is pretty simple and straightforward stuff; it’s marketers who appear …
Most people don’t use Internet technology well. Fewer than 2% of people who access the web, for instance, actually subscribe to RSS feeds. In spite of environmental concerns, millions of emails and web pages are actually printed out, rather than read on screen. As for using social networking tools, or …
Teenagers are becoming like their parents. Plus ca change…as the French might say. What is happening is that the younger generations are now seeking answers to their difficulties, to their questions, to their problems, from other people. Instead of resorting to search engines, they ask each other. In the past, …
Internet marketers are facing a significant change in the way they operate thanks to a deal between Facebook and Microsoft. The arrangement sees Microsoft as the provider of advertising on the Facebook site. For the past few years Google has dominated the pay-per-click sector, with Yahoo running a late second …