You must hold conversations with your website readers

Listening and speaking gets our minds in sync. Can you achieve that online? yes you can..! Hello, how are you? Hope all is well in your world today. It’s a bit dreary here at the moment, weather-wise, but I’m looking forward to a busy day. Later on, I’m off to …

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Numbers mean a lot to your customers

Which is the best way to present numbers on your website? Tony Hayward, the departing Chief Executive of BP, is a man full of numbers. He has been with the company for 28 years. On his watch, BP had to spend £19bn on capping a leaking oil well. And, perhaps …

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Vary your daily routine online to improve your business

The way Tiger Woods practises golf could be a lesson to online business owners At precisely nine minutes past nine tomorrow morning Tiger Woods will be standing on the First Tee at St Andrews with playing partner Justin Rose in a bid to win the Open Golf championship. No doubt …

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You cannot hide yourself online

You don’t need a dictionary to choose your words; your personality does that for you Identity thieves beware – the chances are you give yourself away online much more easily than you think. We exhibit our personalities through the very words we choose and so the kind of words we …

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Give your shoppers bananas to increase sales

If only the shoppers could eat them first – they would buy more of them…! Chimpanzees are not so daft; they eat bananas. There’s a lot to be said for this fruit – it has loads of vitamins and minerals, is high in fibre and is low in fat. Not …

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You really need to take a break from the web

The Chief Executive of Brighton Council, John Barradell, has been in hot water this week after a little bit of creativity went too far. The Council was looking for “strategy directors” and wanted people who were keen to consider change, people who did not want to accept things the way …

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Why you need to say sorry online

David Miliband merely needs to say “sorry” and we’ll all feel better David Miliband might do better in the forthcoming elections for Labour Leader if he were to say one word – sorry. At the moment, however, he is in “attack mode” calling the Liberal Democrats hypocrites and claiming the …

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How to create pictures from sound on your website

People will listen to your website even if it has no sound Hear this – your brain is infected with sound..! That’s right, new research from Canada suggests that almost all of us have had a sound virus in our brains at some stage. You hear a song on the …

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Online shops fail to predict customer behaviour

The Political Editor of Sky News, Adam Boulton, is now a YouTube sensation after his live TV spat with Labour Party adviser, Alistair Campbell. “Don’t keep saying what I think,” yelled Mr Bolton, “don’t keep telling me what I think.” There is no love lost between these two anyway; but …

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WordPress is wrong and graphic designers are right

A standard WordPress page does not help your website visitors remember what is important WordPress is one of the most popular pieces of software around. Indeed, on WordPress.com there are over 11m blogs – and as for the number of websites that are built using WordPress.org, well it’s anyone’s guess. …

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Internet success is more likely when you meet the right people

RBS boss says bankers are paid to much; but that’s because of their brains The boss of RBS has scored a Gordon Brown-like “own goal”. The bank’s Chairman, Sir Philip Hampton, has admitted that city bankers are paid too much – “astonishingly high”, is what he said their salaries were. …

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Brain scans reveal who will help you achieve online success

Looking inside our head provides answers for Internet business owners trying to achieve online success Bankers at Lloyds will be deleriously happy today. They have returned to profit after being in the doldrums; and that means – you guessed it – bonuses….! Whoopee…! Here come the rich times again for …

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Alter your web design to match your readers

How annoyed are you when you go into a bookshop and see a book entitled “Email for the elderly” or “Windows 7 for Seniors”? There is a plethora of books out now all targeting a group of people aged 50 and over all variously described as “senior” or “elderly” or …

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