How to put a calming influence on your website visitors

Hypnotherapists often ask you to imagine you are laying down somewhere peaceful; perhaps you are on a deserted beach in the afternoon sunshine where all you can hear is the sound of the water gently lapping the sand as you feel the warmth of the summer on your skin. Your …

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Personalised web spaces are the key to success

The “Fat Cats” are back it seems; the latest figures on the FTSE100 shows that the bonus culture never really went away. Many bosses are paying themselves handsome salaries, even though some of their colleagues in the top firms are showing some restraint. They may need to, because today sees …

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Social networks fail to help people

Tony Blair is facing a concerted effort to diminish his book, A Journey. A campaign has been set up on Facebook to get A Journey moved from the biography section of bookshops to the crime department…! However, new research suggests this effort is doomed to failure. Social scientists at the …

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Online thinking boosted by a walk

Taking your laptop for a walk may not be as daft as it sounds The image of a sad, lonely individual almost tied to their computer for 18 hours a day and making money from some Californian bedroom is great if you are from the Daily Mail and want to …

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True online engagement is not the same as action

The problem of the 33 miners trapped 700m below ground in Chile is both dreadful and fascinating. Many of us are fully engaged with this story because it taps into several emotions. Yet those of us who are engaged with the story have not commented on it, we have taken …

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Online activity could help you live longer

Silver surfer? More of them are more likely in the future Annie Turnbull is 111 years old and is the oldest living person in Britain; congratulations to her – and to her “secret” of success (a daily glass of sherry). When the Internet first came to life she was in …

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Online it is who you know that matters most

Lady Gaga has almost 16m fans on Facebook. My guess is she doesn’t know many of them. Over on Twitter, Britney Spears is “top of the pops” with almost 6m followers. Likewise, I suspect few of them are on her birthday card list. Meanwhile, the typical social networking user has …

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Take care when you comment online

Freud had a word for it, but for many people it is a difficult word – “Fehlleistungen”. Today we call it a “Freudian Slip” and it happens when we say one thing which reveals our “true desires” when we should say something else. For instance, we might want to say …

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You must hold conversations with your website readers

Listening and speaking gets our minds in sync. Can you achieve that online? yes you can..! Hello, how are you? Hope all is well in your world today. It’s a bit dreary here at the moment, weather-wise, but I’m looking forward to a busy day. Later on, I’m off to …

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Numbers mean a lot to your customers

Which is the best way to present numbers on your website? Tony Hayward, the departing Chief Executive of BP, is a man full of numbers. He has been with the company for 28 years. On his watch, BP had to spend £19bn on capping a leaking oil well. And, perhaps …

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Vary your daily routine online to improve your business

The way Tiger Woods practises golf could be a lesson to online business owners At precisely nine minutes past nine tomorrow morning Tiger Woods will be standing on the First Tee at St Andrews with playing partner Justin Rose in a bid to win the Open Golf championship. No doubt …

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You cannot hide yourself online

You don’t need a dictionary to choose your words; your personality does that for you Identity thieves beware – the chances are you give yourself away online much more easily than you think. We exhibit our personalities through the very words we choose and so the kind of words we …

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Give your shoppers bananas to increase sales

If only the shoppers could eat them first – they would buy more of them…! Chimpanzees are not so daft; they eat bananas. There’s a lot to be said for this fruit – it has loads of vitamins and minerals, is high in fibre and is low in fat. Not …

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You really need to take a break from the web

The Chief Executive of Brighton Council, John Barradell, has been in hot water this week after a little bit of creativity went too far. The Council was looking for “strategy directors” and wanted people who were keen to consider change, people who did not want to accept things the way …

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