Category: Internet Psychology

Internet Psychology : The World Is Changing

Every day I read something that just makes me realise how little the world’s authorities and governments actually understand anything about the Internet. Today, two American legal cases show that the “establishment” is thrashing around like some dying monster, unaware of its own demise. Firstly, there’s been a major patent

Internet psychology – it’s all about normal life

I’ve just been listening to a programme on BBC Radio Four where there was a man from the Sherlock Holmes Society of London talking. He spends part of his life dressed up as Watson, playing the Victorian, fictional character. Alongside 65 other members of the society he recently went to

Facial research helps Internet marketers

New psychology research at Princeton University provides a clue to Internet marketers about what they need to concentrate on. The study was conducted to find out how long we need to make up our mind about a person by looking at their face. It has been known for some time

Boost your web site with colour psychology

Recent research suggests people leave a web site 50 milliseconds after they enter it, unless they see some reason to linger. In other words, people are making an instant decision as to whether or not your site provides them with what they want even before they’ve had a chance to

How reciprocity boosts Internet marketing for you

Several psychological studies have shown that there is a social feature of human beings which psychologists call “the rule of reciprocity”. What this means is that if I meet you in a social situation and offer to get you a coffee, for example, you feel more positive towards me. If