Internet Psychologist
Go to any business meeting these days and you are sure to find at least one of the speakers suggesting some kind of psychological backing for their claims. For instance, you may often hear that 55% of our communication is “body language”; it’s an oft-repeated claim in business circles. The …
Web users are becoming increasingly impatient, according to the web usability expert Jakob Nielsen. Apparently, we spend much less time waiting for pages to load and to find out what they are about. If it’s not an “instant” message, we move on. Well, apart from the fact that Jakob Nielsen’s …
Neurologists have published new research which shows that we trust people when our levels of oxytocin are high. Oxytocin is a hormone that for years was thought mostly to be involved only in childbirth since one of its principal functions is to open up the birth canal. However, more recently …
Your web site visitors can be manipulated. Indeed, successful web sites do this with great care. They lure you in, almost hypnotically, and get you to do whatever it is they want, such as buy something from them. Copywriting expert Joe Vitale is the pioneer of “hypnotic writing” in which …
Teenagers write more now than ever before. Just think about it; when you were a teenager you probably only wrote at school, doing your homework and then on thank-you letters your Mum made you write. All your other communication was spoken. But things have changed significantly and dramatically. Nowadays, teenagers …
Phil Calvert is a marketing expert who encourages everyone to market themselves “live” at seminars and other events. But he also says that blogging is the equivalent of live marketing because it places you in front of a large audience. Indeed at an Ecademy event he explained to the 250-strong …
Imagine you are at a business meeting where you know no-one. You have arrived, slightly nervous because you are alone. You wander over to the coffee table where another guest at the meeting is pouring themselves a caffeine-laden cup. As they do so they turn to you and say “would …
When you were in your teens did you ever argue with your mum and dad? Did you ever believe you knew everything? Did you ever do things that you now wouldn’t attempt? Probably. The teenage turmoil is all down to the fact that as we develop into young adults we …
Researchers at the University of California, Berkeley have been pitting the wits of Google against human volunteers. Their study looked at the PageRank of words searched for on Google and compared them with a list of words produced by volunteers. The research, published in Psychological Science, confirms my view that …
Is your face on your web site? Mine is. However, I’ve started to worry about that. The other day, somebody told me that they rated a web site on whether or not the faces that appeared on it were “smiley”. If the faces were serious looking business types, they didn’t …
Two new pieces of research confirm what we probably already knew: younger people see the Internet as their primary source of information. One study, reported by Reuters, shows us that the Internet is the main source of news for people aged under 30 years. A second piece of research by …
Mums all over the UK should have had a peaceful and enjoyable day yesterday – Mother’s Day, of course (hope you didn’t forget!). Many of the nation’s Mums will have received flowers and chocolates, of which a sizeable proportion will have been ordered online. Indeed, without online florists and present …
The other day I was at a meeting sitting near a family doctor. Up on the stage popped another doctor (and it wasn’t a medical meeting…!) who said he intended to make as many people as possible happy. Why? Because, he told us, that in his experience as a general …
My son Elliot was 8-years-old yesterday and today we had a big party for 26 of his friends. It was a Harry Potter theme party with a wizard magician who kept all of the kids “spellbound” for an hour…! So what has all this to do with Internet Psychology? Well, …
Teenagers have been warned by men in grey suits to be careful online. According to the Information Commissioner’s Office, teenagers stand a chance of ruining their future careers if they are not careful when using social networking sites. Oh dear – here we go again – another set of adults …