Internet Psychologist
Many Internet marketing “gurus” will tell you that if you are trying to sell something online all your copy, your advertisements, your headlines and so on should lead the reader to realise you can help them avoid pain. Indeed, much of the marketing advice given by many experts is on …
Welcome to 2009; never before have you been on the receiving end of so much information. There are more web pages than you could read in your entire life, assuming you lived to 100. More books are published now than ever – and there are more printed magazines and newspapers …
Today was, apparently, the most stressful day of the year. Not bad considering we’re only five days in. Allegedly, the combination of a mass return to work, the financial meltdown and the Christmas “overload” meant that we were all doomed from first thing this morning. Well, I did manage to …
Memory is a strange feature of our brains; it is essential for everything we do (think for a moment if you had to learn every day to walk again as your brain had forgotten what to do.l.!). Yet it fails us so much. Everyone you speak with lately is worried …
Google doesn’t take into account the order of the words that you type into the search box – unless you tell it to by using quotation marks. Now, psychologists from Boston, USA, have found that humans don’t either. It turns out that in familiar word pairs, such as “Internet marketing” …
This time tomorrow you will have opened your Christmas presents, stuffed the turkey and could be onto your second glass of champagne. But will you have peeked at your email account at all? Go on, admit it, you probably will do. Two years ago a survey suggested that a mere …
Psychiatrists are in an interesting position; their role is being threatened by the growth in clinical psychologists, therapists and a host of other health professionals who can treat certain psychological disorders. Earlier this week research was published which shows that cognitive behavioural therapy can have a lasting therapeutic impact. The …
Women are more interested in the Internet than they are in sex. In a study of more than 2,000 people in the USA researchers found that almost half of American women would rather give up sex than have to live without the Internet for two weeks. Men, however, tended to …
Tyrone is a hapless chap in the British soap opera, Coronation Street. In the latest storyline he is in trouble because he is not telling his wife-to-be the entire truth. She is putting two and two together and coming up with the wrong answer. If only he told her that …
Readers of web sites do it quickly; they take a quick glance, get the gist of what is being said and then move on. Few people spend hours poring over every last detail of your web site or blog. To be sure those people understand, you need to aim your …
Customers love to be loved. In fact, we tend to shy away from companies who dislike us in some way. Only last week, after 9 years of loyal custom, I cancelled my Annual Membership with the RAC; I had found I could get an equivalent breakdown service for a quarter …
Congratulations to President-Elect Obama – an historic victory. But part of his success may be down to a psychological phenomenon known as “contextual priming”. A study performed last year revealed that the building you vote in has an effect on who you decide to vote for. In essence, the context …
Every day tens of thousands of people think they can make their fortune online. They dream of making millions while they sleep, of having a stylish home paid for in cash and of being able to relax on the beach as they gaze across to their Ferrari parked in full …
According to researchers in California, using the Internet is good for the brain – particularly if you are middle aged. The research, due to be published in the American Journal of Geriatric Psychiatry, looked at the brains of people aged between 55 and 76 to see what impact surfing the …
One in five people are “chronic procrastinators” – and the rest of us aren’t much better. Putting things off until later is a common feature of many people’s daily lives – in fact we are rather good at procrastination. It’s all down to parenting styles and education systems. Over-controlling parents …