Word order doesn’t matter for marketers internet

Google doesn’t take into account the order of the words that you type into the search box – unless you tell it to by using quotation marks. Now, psychologists from Boston, USA, have found that humans don’t either. It turns out that in familiar word pairs, such as “Internet marketing” …

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Will you check your email on Christmas Day?

This time tomorrow you will have opened your Christmas presents, stuffed the turkey and could be onto your second glass of champagne. But will you have peeked at your email account at all? Go on, admit it, you probably will do. Two years ago a survey suggested that a mere …

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You cannot be addicted to the Internet

Psychiatrists are in an interesting position; their role is being threatened by the growth in clinical psychologists, therapists and a host of other health professionals who can treat certain psychological disorders. Earlier this week research was published which shows that cognitive behavioural therapy can have a lasting therapeutic impact. The …

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The Internet is more interesting than sex – official..!

Women are more interested in the Internet than they are in sex. In a study of more than 2,000 people in the USA researchers found that almost half of American women would rather give up sex than have to live without the Internet for two weeks. Men, however, tended to …

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Online, honesty is the best policy

Tyrone is a hapless chap in the British soap opera, Coronation Street. In the latest storyline he is in trouble because he is not telling his wife-to-be the entire truth. She is putting two and two together and coming up with the wrong answer. If only he told her that …

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You must make your web site really easy to read

Readers of web sites do it quickly; they take a quick glance, get the gist of what is being said and then move on. Few people spend hours poring over every last detail of your web site or blog. To be sure those people understand, you need to aim your …

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Building relationships in ecommerce

Customers love to be loved. In fact, we tend to shy away from companies who dislike us in some way. Only last week, after 9 years of loyal custom, I cancelled my Annual Membership with the RAC; I had found I could get an equivalent breakdown service for a quarter …

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Think you can gain from the Internet? Think again..!

Every day tens of thousands of people think they can make their fortune online. They dream of making millions while they sleep, of having a stylish home paid for in cash and of being able to relax on the beach as they gaze across to their Ferrari parked in full …

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The Internet is good for your brain

According to researchers in California, using the Internet is good for the brain – particularly if you are middle aged. The research, due to be published in the American Journal of Geriatric Psychiatry, looked at the brains of people aged between 55 and 76 to see what impact surfing the …

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Don’t put off reading this article – read it now…!

One in five people are “chronic procrastinators” – and the rest of us aren’t much better. Putting things off until later is a common feature of many people’s daily lives – in fact we are rather good at procrastination. It’s all down to parenting styles and education systems. Over-controlling parents …

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Beware the narcissists lurking in social networking sites

Narcissists are people who focus entirely on themselves; they also believe everyone else should focus their attention on them as well…! They are attention seekers who rarely develop any long-term relationships or any deep and meaningful relationships. The trouble is, they are frequently successful. Narcissists tend to be likeable, friendly …

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Check your email – quick – another one might be in….!

How often do you check your email? When you install email software, such as Microsoft Outlook, it is set up to automatically check for new messages every 10 minutes. Few people change the default settings, so most people get used to emails popping into their inbox regularly throughout the day. …

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Does your web site need to be perfect?

Many web sites never get off the ground; the people setting them up often don’t want to go-ahead and publish because the site isn’t “quite ready”. Indeed, I met a chap a few months ago whose site was still “under construction” after two years of “development” and he was “almost …

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