Internet Psychologist
Marketers often have a “gut feel” – they simply “know” they are “right” about something. Often, this turns out to be true; much psychological research shows that “gut feel” is surprisingly accurate. However, “gut feel” can also be wrong – as many Internet marketers will tell you. They have assumed …
Your customers prefer to keep their cash in their pockets. Few people actually like spending money. They may like what they purchase, of course, but the act of seeing money fly out of their bank account is not something most people enjoy. No matter how good your products and services, …
Guy Kawasaki is an American venture capitalist who knows a thing or two about the world of technology. As a former Apple employee he has been involved with Silicon Valley businesses for over 25 years. He is an adviser to several leading technology companies and is a prolific writer, blogger …
Susan Boyle is now in The Priory, a private clinic renowned for treating celebrities with mental health issues, following reported exhaustion after appearing in the Britain’s Got Talent final on Saturday night. Clearly it has been a traumatic few weeks for her. But the issue that few people are prepared …
Your height could determine how much money you make online. That’s the strange conclusion you can make from new research just published in Australia. The study shows that the taller you are, the more money you earn. Your height determines your income This is not that surprising. Political researchers have …
How close are you to the Internet? I don’t mean the degree to which you feel connected to it; nor do I mean how much understanding you have of it. No, I actually mean how close are you physically? What’s the distance, right now, between your face and your computer …
Rude people on Twitter and other social networks could seriously affect your work performance. According to management scientists from the University of Southern California, if we witness rudeness it reduces our ability to perform at work. In particular rudeness we observe in other people cuts down our creativity and our …
Increasingly vocal criticisms of Google suggest that its halo is slipping. In psychological terms, it is teetering on the edge of falling victim to the “reverse halo effect”. The “halo effect” itself is whereby we judge a brand, a company, or a person based on just one fact we know …
Facebook users are better employees. According to new research from the University of Melbourne, people who are allowed to use Facebook at work are more productive than people who don’t have access to the social networking site. The study shows that in offices where people are allowed access to Facebook …
American psychologists working in London have teamed up with French educationalists to produce a new social network that understands your motives and intentions based upon what you type in. They hope to use the new system to eliminate the considerable amount of time wasting that goes on as a result …
People always want to do things quickly don’t they? Everyone seems to be in a hurry these days. And that seems to be true online as well. Few people stay on a web site longer than a second if the can’t see exactly what they are looking for. One quick …
Here we go again, another article from the Daily Mail in its continuing “anti-Internet” campaign. According to today’s piece of nonsense, Facebook is “harming children’s brains”. They quote Baroness Greenfield – an eminent scientist to be sure – who is fearful that sites like Facebook will “re-wire” the brain of …
Simplicity is essential, we are told, especially online. People oftent cite the reason for Google’s success as being the simplicity of its plain white page with a single search box and no other distractions. Compared with the complications of the directory-based Yahoo! search page at the time of Google’s introduction, …
Oh dear, here we go again, another mass media “attack” on Facebook. The Daily Mail today publishes another story on their theme of “the Internet is dreadful”. According to today’s bit of nonsense, Facebook will increase your risk of cancer; I jest not…! Here’s the essence of the story. Our …
Loneliness is one of those subjects that has been difficult to study by psychologists. After all, you can’t easily find lonley people in the traditional places you might find volunteers for studies – bars, malls, college halls. After all, lonely people don’t often go to such places. So, it is …