Psychologists produce psychic social network

American psychologists working in London have teamed up with French educationalists to produce a new social network that understands your motives and intentions based upon what you type in. They hope to use the new system to eliminate the considerable amount of time wasting that goes on as a result …

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People would rather your web site took longer

People always want to do things quickly don’t they? Everyone seems to be in a hurry these days. And that seems to be true online as well. Few people stay on a web site longer than a second if the can’t see exactly what they are looking for. One quick …

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Oh No! Facebook will change your brain – NOT!

Here we go again, another article from the Daily Mail in its continuing “anti-Internet” campaign. According to today’s piece of nonsense, Facebook is “harming children’s brains”. They quote Baroness Greenfield – an eminent scientist to be sure – who is fearful that sites like Facebook will “re-wire” the brain of …

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Sometimes your web site needs to be complicated – not simple

Simplicity is essential, we are told, especially online. People oftent cite the reason for Google’s success as being the simplicity of its plain white page with a single search box and no other distractions. Compared with the complications of the directory-based Yahoo! search page at the time of Google’s introduction, …

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Facebook could give you cancer: er, I think not…!

Oh dear, here we go again, another mass media “attack” on Facebook. The Daily Mail today publishes another story on their theme of “the Internet is dreadful”. According to today’s bit of nonsense, Facebook will increase your risk of cancer; I jest not…! Here’s the essence of the story. Our …

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Manipulate your audience brains with web site colours

People are affected by colour. For instance, traffic lights tell us to “stop” with red; we associate the colour red with danger (unless you have red-green colour blindness of course). Similarly, we associate green with positive things, action, “go”. Other colours also tell us things; on the Internet blue signals …

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How do you relate to your own web site?

Business owners have a variety of ways in which they relate to their company’s web site. And not all of these relationships are good. Rather like a child, a web site is your offspring and it continues to develop. Anyone who believes you set up a web site and then …

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Pleasure is the key to Internet success

Many Internet marketing “gurus” will tell you that if you are trying to sell something online all your copy, your advertisements, your headlines and so on should lead the reader to realise you can help them avoid pain. Indeed, much of the marketing advice given by many experts is on …

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Internet information overload starts the New Year

Welcome to 2009; never before have you been on the receiving end of so much information. There are more web pages than you could read in your entire life, assuming you lived to 100. More books are published now than ever – and there are more printed magazines and newspapers …

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Did the Internet stress you out today?

Today was, apparently, the most stressful day of the year. Not bad considering we’re only five days in. Allegedly, the combination of a mass return to work, the financial meltdown and the Christmas “overload” meant that we were all doomed from first thing this morning. Well, I did manage to …

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Do you remember this time last year?

Memory is a strange feature of our brains; it is essential for everything we do (think for a moment if you had to learn every day to walk again as your brain had forgotten what to do.l.!). Yet it fails us so much. Everyone you speak with lately is worried …

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Word order doesn’t matter for marketers internet

Google doesn’t take into account the order of the words that you type into the search box – unless you tell it to by using quotation marks. Now, psychologists from Boston, USA, have found that humans don’t either. It turns out that in familiar word pairs, such as “Internet marketing” …

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Will you check your email on Christmas Day?

This time tomorrow you will have opened your Christmas presents, stuffed the turkey and could be onto your second glass of champagne. But will you have peeked at your email account at all? Go on, admit it, you probably will do. Two years ago a survey suggested that a mere …

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You cannot be addicted to the Internet

Psychiatrists are in an interesting position; their role is being threatened by the growth in clinical psychologists, therapists and a host of other health professionals who can treat certain psychological disorders. Earlier this week research was published which shows that cognitive behavioural therapy can have a lasting therapeutic impact. The …

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