Internet Psychologist
Simplicity is essential, we are told, especially online. People oftent cite the reason for Google’s success as being the simplicity of its plain white page with a single search box and no other distractions. Compared with the complications of the directory-based Yahoo! search page at the time of Google’s introduction, …
Oh dear, here we go again, another mass media “attack” on Facebook. The Daily Mail today publishes another story on their theme of “the Internet is dreadful”. According to today’s bit of nonsense, Facebook will increase your risk of cancer; I jest not…! Here’s the essence of the story. Our …
Loneliness is one of those subjects that has been difficult to study by psychologists. After all, you can’t easily find lonley people in the traditional places you might find volunteers for studies – bars, malls, college halls. After all, lonely people don’t often go to such places. So, it is …
People are affected by colour. For instance, traffic lights tell us to “stop” with red; we associate the colour red with danger (unless you have red-green colour blindness of course). Similarly, we associate green with positive things, action, “go”. Other colours also tell us things; on the Internet blue signals …
Business owners have a variety of ways in which they relate to their company’s web site. And not all of these relationships are good. Rather like a child, a web site is your offspring and it continues to develop. Anyone who believes you set up a web site and then …
Many Internet marketing “gurus” will tell you that if you are trying to sell something online all your copy, your advertisements, your headlines and so on should lead the reader to realise you can help them avoid pain. Indeed, much of the marketing advice given by many experts is on …
Welcome to 2009; never before have you been on the receiving end of so much information. There are more web pages than you could read in your entire life, assuming you lived to 100. More books are published now than ever – and there are more printed magazines and newspapers …
Today was, apparently, the most stressful day of the year. Not bad considering we’re only five days in. Allegedly, the combination of a mass return to work, the financial meltdown and the Christmas “overload” meant that we were all doomed from first thing this morning. Well, I did manage to …
Memory is a strange feature of our brains; it is essential for everything we do (think for a moment if you had to learn every day to walk again as your brain had forgotten what to do.l.!). Yet it fails us so much. Everyone you speak with lately is worried …
Google doesn’t take into account the order of the words that you type into the search box – unless you tell it to by using quotation marks. Now, psychologists from Boston, USA, have found that humans don’t either. It turns out that in familiar word pairs, such as “Internet marketing” …
This time tomorrow you will have opened your Christmas presents, stuffed the turkey and could be onto your second glass of champagne. But will you have peeked at your email account at all? Go on, admit it, you probably will do. Two years ago a survey suggested that a mere …
Psychiatrists are in an interesting position; their role is being threatened by the growth in clinical psychologists, therapists and a host of other health professionals who can treat certain psychological disorders. Earlier this week research was published which shows that cognitive behavioural therapy can have a lasting therapeutic impact. The …
Women are more interested in the Internet than they are in sex. In a study of more than 2,000 people in the USA researchers found that almost half of American women would rather give up sex than have to live without the Internet for two weeks. Men, however, tended to …
Tyrone is a hapless chap in the British soap opera, Coronation Street. In the latest storyline he is in trouble because he is not telling his wife-to-be the entire truth. She is putting two and two together and coming up with the wrong answer. If only he told her that …
Readers of web sites do it quickly; they take a quick glance, get the gist of what is being said and then move on. Few people spend hours poring over every last detail of your web site or blog. To be sure those people understand, you need to aim your …