Should you stop advertising on Google?

Dozens of brands and leading advertisers have pulled their advertising from Google in an argument about how the search engine giant monitors its own systems. The major move away from Google follows an investigation by The Times newspaper which has revealed significant...

How good are you at searching? Not as good as you think…!

Every day several billion searches are performed on Google alone, with billions more on all the other search engines combined. And the figures do not count all the billions more that we do within websites. You would think we would all be pretty good at searching. But...

Google shows it still has to grow up on its 18th Birthday

A Birthday Message to Google Happy Birthday, Google. You are 18 years old today (perhaps – see Guardian article). Finally an adult – though it’s another three years before you will be allowed any alcohol in the USA. Like most 18-year-olds you...

Most effective search marketing technique is one of the hardest

The chances are if you were to get five different Search Engine Optimisation experts in a room together you would end up with six varied opinions as to what the right thing to do might be.  Some would tell you that keyword research is essential. Others might say that...

Are big SEO events any use these days?

You are never short of events to attend on search engine optimisation. For instance, Eventbrite lists 347 SEO events taking place in the UK in the next six months. Of course, there will be many others which do not use Eventbrite. You are spoiled for choice. The...

Is SEO a myth?

There is an old man in Woking, Surrey, who carefully places a bowl of custard outside his front door every night before he goes to bed. For years, people were curious about this until a couple of school children knocked on his door and asked “why do you put a...

Search engines are about “news”

Focus on being “up-to-date” for search engine success The most popular searches on Google in 2014 were almost entirely about major news items. An analysis of search trends for the past 12 months shows that the most requested item was anything to do with...

Forget search engines – they are wasting your time

Search engines – where would we be without them? How would you find anything? Goodness me – how on earth would we cope with business these days if we had to go back to using a library…? It is difficult nowadays to imagine a world without search...

Google+ will help your search engine ranking

Google+ does NOT help you gain higher search engine rankings. We know that because Google themselves say so. Indeed, one of their leading engineers Matt Cutts even went so far as having to debunk the widely held theory in a forum discussion. Well that just goes to...

Why search results don’t work

How many times have you already searched for something online today? Once, twice, half a dozen? Most of us actually search a lot more than we think; Google handles over 5 billion search requests EVERY DAY and 15% of them are for search terms they have never seen...

Why you should write very long website articles

The notion that people do not want to read anything that is more than a few hundred words is patent nonsense. After all, if that were true why would there be more full-length books being sold each year now than there were ten years ago? Yet the perceived wisdom on the...

Could you be wasting your time with Google?

Google could be wasting your time. Indeed, Google could be one of the biggest negative influences on workplace productivity in recent years. Gosh. There is little doubt we would be in a worse place if we did not have Google. Can you imagine how long it would take to...
Call Graham Jones Graham Jones, Internet Psychologist

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