Links are useful because people click on them and get directed to your web pages. Many links, though, have been placed around the web for SEO (search engine optimisation) and that’s a waste of time. Indeed, Google says you don’t need to bother with this. The search engine can find mentions of your website, even if there is no link.
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
New research shows that people can be good at some kinds of searching, but not at others. It turns out that experience counts for a lot.
Google is 18 years old today, but perhaps it is time for the company to grow up and start thinking like an adult, even accepting it might be wrong.
Content creation is thought to be the best SEO technique by marketers, but they say it is one of the hardest methods too
Many search engine optimisation events are either so big you can’t talk to the experts or are merely “pitch fests”.
Search engines are now mainly used for news, showing that if your website takes a news approach it should do well.
Search engine visitors are the least valuable for websites, being the least engaged you can get.
People do not see the search results they think they see. They miss seeing important and valuable sites once they have seen one useful link.
Google is highlighting in-depth articles. People love reading long articles. You really should write more…!