Internet Psychologist
The more your customers feel connected to you, the more likely they are to buy from you. That, of course, is why many businesses strive for “brand loyalty” or why they try to personalise their services as much as possible. However, new research suggests you need to go much deeper …
What happens during a recession? Well, stock markets go down, interest rates collapse, jobs are cut, inflation falls and governments run around like headless chickens blaming everyone else but themselves. But this recession is unique; it’s the first recession where so much of the economy is dependent upon the Internet. …
Twelve-year-old singer Shaheen Jafargholi stole the show at Michael Jackson’s memorial service in Los Angeles yesterday. The Britain’s Got Talent finalist has been playing the young Michael in the show “Thriller – Live” and was an obvious choice to perform at the ceremony. But it’s what he said that’s important …
How many Twitter followers have you got? Are you ashamed by the low number of contacts you have on LinkedIn? Do you wish you had more friends on Facebook? Have you ever wanted more visitors to your web site? Wherever you look online there is an apparent competition to reach …
Committee members who regulate the domain names used on the Internet are about to meet in Australia amidst confusion and protest against their latest planned changes. A year ago ICANN (the Internet Corporation for Assigned Names and Numbers) announced it would be introducing “generic” domain names. Now, several surveys show …
Marketers are a happy bunch of people, especially when they are slapping each other on the back for “fantastic campaigns” or dreaming up creative ideas. No doubt at next Monday’s Marketing Society Awards in London, there will be an excessive use of the words “brilliant”, “fantastic” and “amazing”. Going down …
Employees who are disillusioned with a company will usually plan their exit pretty soon after their negative thoughts and feelings arise. We’ve all been there haven’t we? We started a new job full of hope and enthusiasm, but after a while the positive feelings decline and we find the company …
British politicians are still under fire for fleecing the nation, for having their fingers in the cash register, for lying about where they really live. The British political system is currently spinning out of control, thanks to a daily drip, drip, drip of embarrassing revelations about how Members of Parliament …
Roger Bannister broke the “four-minute-mile” record 55 years ago this very day. At a relatively unknown Oxfordshire athletics track he collapsed after his determined efforts to smash the record. Every decade since then, athletes have continued to try to run faster and faster. Today, the mile is run almost 20 …
People who use the Internet for personal things during work time are actually doing companies more good than harm. Called “cyberloafing”, the act of looking at YouTube, or doing some shopping on eBay during office hours can make people happier in their work. According to a new study of cyberloafing …
Web site owners the world over want more traffic. It’s highly unlikely that you want less traffic for your own web site, or that you are happy with the traffic you get. No matter how many people who visit your web site, you probably want more. You want crowds of …
People searching for restaurants online will now be shown localised results with maps to potential eating places, thanks to the latest innovation from Google. Indeed, if you are looking for anything that could be found locally, Google will now insert a map into the search results for you, largely by …
The popularity of the Internet seems obvious; after all, broadband suppliers can hardly keep up with the demand, Facebook membership is growing at the rate of 5m users a week and millions of people had their day disrupted yesterday because of a breakdown at GMail. However, two new reports on …
David Friend is doing the right thing – but rather too late. Who is David Friend you may ask. Well, he’s the CEO of Carbonite, one of the most popular online backup services. The problem is, his staff don’t appear to have been doing the right thing – at least …
President Obama was responsible yesterday for a significant slow down in much of the Internet. During his inauguration more people than ever before decided to watch the speech online, rather than on TV. More people than ever before posted status updates on Facebook, saying they were watching the speech. And …