Internet Psychologist
Advertising executives appear to be determined to prove that their industry really is worth it. Take a look at the latest whizzer idea from Eyeblaster – “dwell rates“. Apparently, we “dwell” on online advertising considerably more than we click through. According to the research, on average, we are 25 times …
For the second time in a week, Usain Bolt has stunned us all with another amazing, world record performance. Yet, anyone in the know in the world of athletics could have predicted this five years ago when Bolt was doing so well in the junior competitions in Jamaica. Indeed, all …
Google’s Chief Economist, Hal Varian, has put the proverbial cat amongst the pigeons this week by announcing that it doesn’t matter which position your AdWords advert turns up in – the conversion rate stays pretty much the same. In other words, all the effort to get the copy right, to …
You may well deserve a holiday, but does your website? What happens when your webmaster takes a break, should your website relax as well? Have you even thought whether or not your blog needs time off? At this time of year business owners head to the beach, but does that …
Microsoft boss Steve Balmer announced today something that he believes is “the foundation for a new era of Internet innovation”. We shall have to wait and see if the new tie-up between Microsoft and Yahoo does achieve such a stunning result; but what has happened today is an indication of …
The more your customers feel connected to you, the more likely they are to buy from you. That, of course, is why many businesses strive for “brand loyalty” or why they try to personalise their services as much as possible. However, new research suggests you need to go much deeper …
What happens during a recession? Well, stock markets go down, interest rates collapse, jobs are cut, inflation falls and governments run around like headless chickens blaming everyone else but themselves. But this recession is unique; it’s the first recession where so much of the economy is dependent upon the Internet. …
Twelve-year-old singer Shaheen Jafargholi stole the show at Michael Jackson’s memorial service in Los Angeles yesterday. The Britain’s Got Talent finalist has been playing the young Michael in the show “Thriller – Live” and was an obvious choice to perform at the ceremony. But it’s what he said that’s important …
How many Twitter followers have you got? Are you ashamed by the low number of contacts you have on LinkedIn? Do you wish you had more friends on Facebook? Have you ever wanted more visitors to your web site? Wherever you look online there is an apparent competition to reach …
Committee members who regulate the domain names used on the Internet are about to meet in Australia amidst confusion and protest against their latest planned changes. A year ago ICANN (the Internet Corporation for Assigned Names and Numbers) announced it would be introducing “generic” domain names. Now, several surveys show …
Marketers are a happy bunch of people, especially when they are slapping each other on the back for “fantastic campaigns” or dreaming up creative ideas. No doubt at next Monday’s Marketing Society Awards in London, there will be an excessive use of the words “brilliant”, “fantastic” and “amazing”. Going down …
Employees who are disillusioned with a company will usually plan their exit pretty soon after their negative thoughts and feelings arise. We’ve all been there haven’t we? We started a new job full of hope and enthusiasm, but after a while the positive feelings decline and we find the company …
British politicians are still under fire for fleecing the nation, for having their fingers in the cash register, for lying about where they really live. The British political system is currently spinning out of control, thanks to a daily drip, drip, drip of embarrassing revelations about how Members of Parliament …
Roger Bannister broke the “four-minute-mile” record 55 years ago this very day. At a relatively unknown Oxfordshire athletics track he collapsed after his determined efforts to smash the record. Every decade since then, athletes have continued to try to run faster and faster. Today, the mile is run almost 20 …
People who use the Internet for personal things during work time are actually doing companies more good than harm. Called “cyberloafing”, the act of looking at YouTube, or doing some shopping on eBay during office hours can make people happier in their work. According to a new study of cyberloafing …