Internet Psychologist
How much are your customers willing to pay for what you sell? Getting the price right is notoriously difficult – especially online thanks to a plethora of price comparison sites. However, new research from Korea (where Internet usage is amongst the highest in the world) suggests that companies should not …
Simon Cowell is, of course, the real winner of The X Factor in spite of the deserved win last night of 18-year-old Joe McElderry. Even though Joe has been awarded a £1m prize contract, Simon Cowell’s company, Syco, is likely to make much, much more. Whatever you might think about Mr …
Tiger Woods has a clear reputation problem at the moment – which will no doubt compound his personal, family issues. At the moment the world is full of rumour, allegation and speculation; none of it is known fact, largely because Tiger Woods appears poorly advised on what to do. He …
News is, well, new. It’s stuff that’s either an update on information we already know, or it is brand, spanking new. Newspapers are not called “oldspapers” after all…what they give us is (relatively) new material. Online, of course, “new” means “within the last few seconds”; the race to be the …
Fed up with the ever growing range of technologies and websites your business needs to know about? Is that information overload getting you down? Or what about the need to get training and development for all manner of new devices and online systems, such as Twitter or Google Wave? The …
Who advises you about SEO or Pay Per Click? Do they ever say that things are tough? Perhaps. Who helps you with your business planning? Does he or she ever tell you about difficulties? If you answer “yes” to questions like this, you need to change your advisers – fast. …
Mentor was such a wise and trusted ancient Greek, that Odysseus put him in charge of his son when he had to go off to the Trojan War. It is from that – via a book written in 1699 – that we now end up with the process of “mentoring” …
The current wave of email scams using Hotmail, Gmail and Yahoo! mail are down to two simple psychological factors. And one of these is so common, you are bound to “suffer” from it as well. And thanks to that, many people are innocently helping the scammers do their worst. Cybercriminals …
Owners of small businesses have one thing in common – they are focused entirely on their business. It’s their “baby” and they nurture it, care for it and are keen to ensure it develops well – just like any good parent. But therein lies the problem for small business owners; …
Liverpool footballer, Steven Gerrard, missed a penalty in 2006 when playing for England in the World Cup – and, according to new research, that miss could have been down to timing. The Norwegian School of Sports Sciences has discovered a possible link between the time taken to kick a penalty …
Advertising executives appear to be determined to prove that their industry really is worth it. Take a look at the latest whizzer idea from Eyeblaster – “dwell rates“. Apparently, we “dwell” on online advertising considerably more than we click through. According to the research, on average, we are 25 times …
For the second time in a week, Usain Bolt has stunned us all with another amazing, world record performance. Yet, anyone in the know in the world of athletics could have predicted this five years ago when Bolt was doing so well in the junior competitions in Jamaica. Indeed, all …
Google’s Chief Economist, Hal Varian, has put the proverbial cat amongst the pigeons this week by announcing that it doesn’t matter which position your AdWords advert turns up in – the conversion rate stays pretty much the same. In other words, all the effort to get the copy right, to …
You may well deserve a holiday, but does your website? What happens when your webmaster takes a break, should your website relax as well? Have you even thought whether or not your blog needs time off? At this time of year business owners head to the beach, but does that …
Microsoft boss Steve Balmer announced today something that he believes is “the foundation for a new era of Internet innovation”. We shall have to wait and see if the new tie-up between Microsoft and Yahoo does achieve such a stunning result; but what has happened today is an indication of …