How to make sure your prices sound right

How do your prices sound to you? OK? When we read a price on a website, or in a brochure or magazine, your brain turns what it sees into sounds; it’s part of the way we read. You may well be “hearing” some of the words you are reading right …

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Why we need to re-think URL shortening

Everywhere you look these days online there are “shortened URLs“. This is when a long and complicated website address such as “https://www.grahamjones.co.uk/2009/blog/useful-tools/how-to-remember-everything-you-want-to-online.html” can become . There is a real need for such shortening services on the Internet because you might need to add a web site address to a Tweet …

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What your online business can learn from the snow heroes

All across the UK people are becoming “snow heroes”. Stories of bravery and amazing support are filling our newspapers. Indeed the newspapers themselves are taking part in the snow hero lark. Politicians are not to be out-done of course, singing their praises for snow heroes. And websites are even making …

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Double planning will really boost your website

Millions of people are trapped in their homes at the moment thanks to the ice and snow. We might all moan about the country grinding to a halt, but unlike Canada or Norway, which experiences worse than this every year, it surely is not worthwhile investing in the equipment and …

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Plan for the long term and your website will be much better

Psychologists at Kansas State University have shown that if you look to the longer term future you tend to make more positive decisions. They looked at the example of healthcare decision-making and demonstrated that if people were able to look at a large, long-term reward, rather than short-term gain, they …

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Online customers are highly sensitive to your prices

How much are your customers willing to pay for what you sell? Getting the price right is notoriously difficult – especially online thanks to a plethora of price comparison sites. However, new research from Korea (where Internet usage is amongst the highest in the world) suggests that companies should not …

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Would Simon Cowell say your website has the X Factor?

Simon Cowell is, of course, the real winner of The X Factor in spite of the deserved win last night of 18-year-old Joe McElderry.  Even though Joe has been awarded a £1m prize contract, Simon Cowell’s company, Syco, is likely to make much, much more. Whatever you might think about Mr …

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Here is the news….Britain is late…again…!

News is, well, new. It’s stuff that’s either an update on information we already know, or it is brand, spanking new. Newspapers are not called “oldspapers” after all…what they give us is (relatively) new material. Online, of course, “new” means “within the last few seconds”; the race to be the …

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Be careful who advises you about the Internet

Who advises you about SEO or Pay Per Click? Do they ever say that things are tough? Perhaps. Who helps you with your business planning? Does he or she ever tell you about difficulties? If you answer “yes” to questions like this, you need to change your advisers – fast. …

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Have you got an Internet Mentor yet?

Mentor was such a wise and trusted ancient Greek, that Odysseus put him in charge of his son when he had to go off to the Trojan War. It is from that – via a book written in 1699 – that we now end up with the process of “mentoring” …

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Web mail scam is all your fault…!

The current wave of email scams using Hotmail, Gmail and Yahoo! mail are down to two simple psychological factors. And one of these is so common, you are bound to “suffer” from it as well. And thanks to that, many people are innocently helping the scammers do their worst. Cybercriminals …

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