Online procrastination will not succeed

Frank Fenner is an eminent Australian scientist; he is not some “whacky weirdo”. He helped eradicate smallpox from the world and is a Fellow of the Royal Society – an accolade that is not won easily. So, we need to sit up and take notice when he says that “humans …

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Online is not always best

Rolf Harris is an extraordinary entertainer, but as anyone who was at Glastonbury yesterday will no doubt say, “you had to be there” to truly understand how this 80-year-old wowed the crowds last night. Even though you could have seen him on TV, caught up with his “Two Little Boys” …

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Website reviews might not help after all

Product reviews might only help sell if they all say the same thing The one thing that the England football team can be sure of is the fact that all the headlines in the British press say the same thing – “rubbish”. They are consistent in their view of the …

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Web could come to rescue of BP

BP Group Chief Executive Tony Hayward discusses the operation with a US Coast Guard – Picture reproduced with thanks © BP p.l.c. BP’s embattled CEO, Tony Hawyard is no doubt working hard to boost the company’s reputation following the oil crisis which started on 20th April 2010. Week after week …

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Depressed students reveal value of email

Students appear to be more depressed than we ever thought possible. A new study shows that around 15% of college students suffer from depression – significantly more than the 10% found in previous studies. But the “twist” in this new research is that the data was collected only via email. …

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Your customers will repeatedly buy the same product from you

Boyzone’s Ronan Keating could give you a lesson in selling more online products Boyzone’s cheating Ronan Keating has been in a bit of bother this weekend after his wife found text messages on his phone between her hubbie and his alleged mistress. But in spite of the negative headlines his …

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How to avoid the Tiger Woods effect online

We are more likely to support something when it has several positive associations than when it has just one Tiger Woods has announced he will be playing at The Open Championship at St Andrews in a couple of months time. That is a double edged sword for the Royal & …

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Coalitions are not just for politics

Deputy Prime Minister Nick Clegg and Prime Minister David Cameron seal their relationship in public as this still from the BBC News website shows The wedding guests were all arranged in the garden and then, as the sun shone and the birds sang, in walked the “happy couple”. Smiling, confident …

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Do not annoy your loyal website fans

Fans of the hit TV series Dr Who are annoyed; no, they are furious. For two days the most popular story on the BBC News website has been about the anger of Dr Who fans who were annoyed by an on-screen trail for a Graham Norton programme. Like many TV …

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Two factors stop people engaging with your website

If you go to the polling station to cast your vote in a couple of weeks, the chances are that your next door neighbour won’t be doing the same. Around 40% of people don’t bother to vote in UK General Elections. Many people think they are registered to vote, when …

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Information is the key to unlocking your web business

Millions of website users found themselves disappointed yesterday when one of their favourite sites failed to work, simply because a cooling system went wrong at the server rendering the site useless. But the cooling failure made international headline news because the site in question was Wikipedia. Like it or loathe …

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Don’t copy other websites

Do you remember that child at school who would curl their arm around their work so there was no chance of copying what they were doing? They were really mean weren’t they? They wouldn’t even let you take their exercise books home so you could copy their brilliant work for …

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