Don’t make assumptions about your online audience
Online business owners often assume that different age groups use the Internet in different ways. But that assumption can be damaging.
Online Business
Blog posts and articles about the digital business and its impact on psychology and human behaviour
Do not “bundle” your products
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
Print this page if you want to remember it
We appear to remember less when we read it on screen if the context is not set properly. When we read things in print we tend to be able to remember them more easily.
Got a website or blog? Then behave like a publisher..!
Website owners are publishers – not marketers. Too many people think of websites as a marketing vehicle, yet in truth it is a publishing project.
Subscription success for The Times shows us the way ahead – perhaps
It is over 18 months since The Times set up its paywall, requiring people to pay to read its online news, rather then get it free. At the time there was a huge controversy with many other newspapers crying it would never work. But the owner of The Times, Rupert …
How to beat Facebook
Facebook engages its visitors better than other websites according to a new study. But the research reveals how you can take on Facebook.
Online survey tool is not relevant to participation
Online survey tool choice may not be worth worrying about to gain maximum participation in surveys. Your reputation is more important.
How stupid can you be as a retailer?
Retailers are missing out on potential sales because they are not offering free, in-store Wi-Fi. People buy more if they get free Wi-Fi.
Stephen Hester cannot help it – you should blame his Mum and Dad
Stephen Hester, the embattled boss of the Royal Bank of Scotland, cannot help being the current most-disliked man in Britain. It is not his fault that his employers decided to pay him £1.2m a year. Neither is he to blame that they decided to give him a bonus worth almost …
Is the social media world destroying our online business?
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
Retailers are bound to do better online
Retailers are predicting a bleak year ahead, with many already reporting a bad Christmas this year. Meanwhile, online stores have been breaking all records. On Boxing Day there were almost 100m visits to online shops with shoppers spending a total of 13 million hours browsing; this is a 20% increase …
Five ways to prepare your website for 2012
So, it’s the time of year when you are picking the bones of the turkey, deciding what to buy with those gift tokens you were given and wondering how to fill your time between now and the New Year celebrations. Most of the business world is asleep, not back at …
Do not make your customers think
One thing we know about the former North Korean leader Kim Jong-il is that he did not allow “his people” to think. They were extensively controlled – and still are with public wailing demanded by the military dictators. It shows that you can rule by fear. But it also shows …
Your online products need plenty of reviews
Harry Judd, the drummer from that popular beat combo McFly, is a brilliant dancer; we all know that because he won the TV contest, “Strictly Come Dancing” on Saturday night in front of a massive 12m viewers. Meanwhile, in other news, we all know that the French hate the English …
Why you should have a slow shopping cart
French President Nicolas Sarkozy is today urging German Chancellor Angela Merkel to quicken the pace on sorting out Europe’s financial muddle. However, it might be a good idea to go slow. Rushing and impatience for results do not appear to be great bedfellows for financial stability. New research shows that …