One in two consumers research electronics purchases on specialist retailer websites but only 14% buy there

Kantar Media Compete’s latest Online Shopper Intelligence report shows that 56% of UK shoppers buying electronics goods online are spending a significant amount of time researching their purchases on the websites of specialist electronics retailers such as currys.co.uk, comet.co.uk and pcworld.co.uk. However, only 14% of those shoppers make their final purchase on these sites. More … Read more

Online Retailers Must Act Now to Meet May “Cookie Consent” Deadline

Online retailers must act now to address a critical issue around new EU cookie legislation or risk damaging user experience and customer conversions from May 2012, according to Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions. With only four months until penalties come into force, Maxymiser warns that online brands will struggle … Read more