People are more likely to click on a domain name that matches their search terms than a company domain name which can provide the answer to their problem. This theory was tested by Memorable Domains in a campaign for electric bicycles. Adverts which featured a generic domain name with an exact match to the product performed significantly better than identical adverts featuring a non-generic domain name, such as the name of a company. In other words, domain names that mean something to the potential visitor get more clicks than a domain based on a company name, for instance. This report takes you through the research and shows you why generic domain names can provide you with more business.
Generic Domain Names
Size: 118.5 kB - File type: pdf
My thanks to Memorable Domains for allowing me to provide you with their report.
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