This download comes courtesy of the good folks at HubSpot. It helps you learn how to create relevant, remarkable content to generate more leads for your business.
It provides a step-by-step approach to help you handle the demands of constant content creation.
In this 38-page guide, you will learn:
- How to build buyer personas to better understand your audience
- How to conduct a content audit to determine your goals
- How to map content to your buying cycle
- How to create an effective editorial calendar
- 10 tips to create killer content
To get this book download it here.
Where is the best place to put adverts on your web page? Have you tested various sizes and positions? Eye tracking studies show that certain kinds of advertising in particular positions do well, whereas others are largely ignored. Knowing where to place your advertising could have significant impacts upon your income.
“Make Your Website Work” is a brilliant booklet from the experts at Google. That’s right – Google “conversion specialists” have prepared this FREE booklet especially for you to be able to convert website visitors into buyers. There are 10 Steps in this booklet from making your home page useful to the kind of product details you need to include. Anyone who sells anything from their website should get this booklet. It is full of practical examples and clear hints and tips.
Forums were the original “social networks” on the web. Prior to their invention we had “bulletin boards” of course and before them a part of the Internet called “newsnet” where people could ask questions, post information and get advice or support. Nowadays it might seem that Facebook or Twitter has superceded this kind of community. But you’d be wrong. Research shows that 28% of people are actively engaged in using online forums – and, importantly, they tend to have high levels of confidence in the material on these forums. In fact, taking part in forums is the second most common activity on the Internet after watching video. Businesses that ignore forums are therefore missing out on a potentially huge audience.
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