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Malaysians are the most active on social media – twice as active as Americans

13th June 2013 0

Malaysians are the most active on social media and twice as active as Americans, according to a survey released today by location-based, social engagement platform Local Measure.

Local Measure ‘Starbucks’ Social Index analysed social media conversations that occurred in 60 Starbucks stores across Australia, United States, Philippines, Singapore, Malaysia and Indonesia over the past 24 months. Ten stores were included in prominent cities of each country. By identifying location data embedded within publicly available social content, Local Measure was able to identify unique insights, images posted by customers and comments about their experience in Starbucks.

The inaugural Social Index was conducted by Local Measure following its recent expansion into Asia. This index illustrates the richness of information Local Measure can surface for brands through social data that customers are posting using their smartphones. This index demonstrates how companies like Starbucks can gain a competitive edge in analysing these conversations in real-time.

Malaysians were the most socially active Starbucks customers creating approximately 209,200 posts and check-ins on Facebook, Twitter, Instagram and Foursquare. Filipinos generated the second largest amount of content with 188,200 posts and check-ins and Indonesians came in third with 134,000 posts and check-ins at the ten stores.

Local Measure Founder Jonathan Barouch, said the survey highlights the increasing need for businesses to mine social data that can be drawn from the real-time, social media platforms to gain insights from a business’ premises.

Barouch said, “Local Measure allows retailers to reclaim that personal customer service so often lost in the business transaction. While some customers may comment to friends or colleagues about weak coffee or poor service, smartphones are also empowering customers to share positive experiences. With Local Measure, retailers can now use this feedback to improve their customer service and make changes to their products or services accordingly.”

In addition, Local Measure enables retailers to build a rapport with their ‘super customers’; those who are not only repeat customers but also share their experiences with their social followers. Local Measure allows brands to identify and reward ‘super customers’ for their patronage, creating a deeper relationship with them.

Some of the key findings from the Local Measure ‘Starbucks’ Social Index that are specific to Malaysia include:

– ‘Checking in’ on Facebook or Foursquare proved more popular than creating updates or photos amongst consumers in all countries.

– Nearly 93 per cent of all social media posts within and about Starbucks in Malaysia are check-ins.

– Of the 60 Starbucks stores, the most active on social media in Malaysia was at Berjaya Times Square which had 3,391 social posts and over 27,594 check-ins over the two year period

– The busiest month for Malaysians was May 2013, with over 1335 social posts.

– The most prolific ‘Super Customer’ had ‘visited’ Starbucks stores 49 times and had 774 followers on Instagram.Malaysians are the most active on social media and twice as active as Americans, according to a survey released today by location-based, social engagement platform Local Measure.

Local Measure ‘Starbucks’ Social Index analysed social media conversations that occurred in 60 Starbucks stores across Australia, United States, Philippines, Singapore, Malaysia and Indonesia over the past 24 months. Ten stores were included in prominent cities of each country. By identifying location data embedded within publicly available social content, Local Measure was able to identify unique insights, images posted by customers and comments about their experience in Starbucks.

The inaugural Social Index was conducted by Local Measure following its recent expansion into Asia. This index illustrates the richness of information Local Measure can surface for brands through social data that customers are posting using their smartphones. This index demonstrates how companies like Starbucks can gain a competitive edge in analysing these conversations in real-time.

Malaysians were the most socially active Starbucks customers creating approximately 209,200 posts and check-ins on Facebook, Twitter, Instagram and Foursquare. Filipinos generated the second largest amount of content with 188,200 posts and check-ins and Indonesians came in third with 134,000 posts and check-ins at the ten stores.

Local Measure Founder Jonathan Barouch, said the survey highlights the increasing need for businesses to mine social data that can be drawn from the real-time, social media platforms to gain insights from a business’ premises.

Barouch said, “Local Measure allows retailers to reclaim that personal customer service so often lost in the business transaction. While some customers may comment to friends or colleagues about weak coffee or poor service, smartphones are also empowering customers to share positive experiences. With Local Measure, retailers can now use this feedback to improve their customer service and make changes to their products or services accordingly.”

In addition, Local Measure enables retailers to build a rapport with their ‘super customers’; those who are not only repeat customers but also share their experiences with their social followers. Local Measure allows brands to identify and reward ‘super customers’ for their patronage, creating a deeper relationship with them.

Some of the key findings from the Local Measure ‘Starbucks’ Social Index that are specific to Malaysia include:

– ‘Checking in’ on Facebook or Foursquare proved more popular than creating updates or photos amongst consumers in all countries.

– Nearly 93 per cent of all social media posts within and about Starbucks in Malaysia are check-ins.

– Of the 60 Starbucks stores, the most active on social media in Malaysia was at Berjaya Times Square which had 3,391 social posts and over 27,594 check-ins over the two year period

– The busiest month for Malaysians was May 2013, with over 1335 social posts.

– The most prolific ‘Super Customer’ had ‘visited’ Starbucks stores 49 times and had 774 followers on Instagram.Malaysians are the most active on social media and twice as active as Americans, according to a survey released today by location-based, social engagement platform Local Measure.

Local Measure ‘Starbucks’ Social Index analysed social media conversations that occurred in 60 Starbucks stores across Australia, United States, Philippines, Singapore, Malaysia and Indonesia over the past 24 months. Ten stores were included in prominent cities of each country. By identifying location data embedded within publicly available social content, Local Measure was able to identify unique insights, images posted by customers and comments about their experience in Starbucks.

The inaugural Social Index was conducted by Local Measure following its recent expansion into Asia. This index illustrates the richness of information Local Measure can surface for brands through social data that customers are posting using their smartphones. This index demonstrates how companies like Starbucks can gain a competitive edge in analysing these conversations in real-time.

Malaysians were the most socially active Starbucks customers creating approximately 209,200 posts and check-ins on Facebook, Twitter, Instagram and Foursquare. Filipinos generated the second largest amount of content with 188,200 posts and check-ins and Indonesians came in third with 134,000 posts and check-ins at the ten stores.

Local Measure Founder Jonathan Barouch, said the survey highlights the increasing need for businesses to mine social data that can be drawn from the real-time, social media platforms to gain insights from a business’ premises.

Barouch said, “Local Measure allows retailers to reclaim that personal customer service so often lost in the business transaction. While some customers may comment to friends or colleagues about weak coffee or poor service, smartphones are also empowering customers to share positive experiences. With Local Measure, retailers can now use this feedback to improve their customer service and make changes to their products or services accordingly.”

In addition, Local Measure enables retailers to build a rapport with their ‘super customers’; those who are not only repeat customers but also share their experiences with their social followers. Local Measure allows brands to identify and reward ‘super customers’ for their patronage, creating a deeper relationship with them.

Some of the key findings from the Local Measure ‘Starbucks’ Social Index that are specific to Malaysia include:

– ‘Checking in’ on Facebook or Foursquare proved more popular than creating updates or photos amongst consumers in all countries.

– Nearly 93 per cent of all social media posts within and about Starbucks in Malaysia are check-ins.

– Of the 60 Starbucks stores, the most active on social media in Malaysia was at Berjaya Times Square which had 3,391 social posts and over 27,594 check-ins over the two year period

– The busiest month for Malaysians was May 2013, with over 1335 social posts.

– The most prolific ‘Super Customer’ had ‘visited’ Starbucks stores 49 times and had 774 followers on Instagram.

Categories: Social Media News

Social Agency Launches Most Comprehensive Guide to Social Networks

11th June 2013 0

One of the UK’s leading social media agencies has launched a comprehensive guide to all of the world’s social networks, which is believed to be the first of its kind. The list, detailing and linking to almost 250 social networking sites, is more comprehensive than Wikipedia’s own list.

In order to prove that it’s not all about Facebook and Twitter, and there are other social networks that can prove to be successful for companies and individuals, a Gloucester based social media agency has launched a comprehensive list of all the social networks from around the world.

A Social Media Agency, www.asocialmediaagency.com, has put together the 238 network-long list, which can be found on their website at http://www.asocialmediaagency.com/social-networks-directory….

A Social Media Agency’s list of social networks is a comprehensive list of all the available social networks around the world, designed to let people know that, if the usual list of social networks doesn’t seem right for them, all hope is not lost.

Founded in 2011 as part of 10 Yetis PR Agency, www.10Yetis.co.uk, A Social Media Agency has worked with a number of well-known brands, including the National Trust, Confused.com and MyVoucherCodes.co.uk.

Iona St Joseph, Account Manager at A Social Media Agency, had the following to say about the launch:

“There are definitely some obvious key players in the world of social networks, but we wanted to prove that it’s about more than knowing your Facebook from your LinkedIn. Not only that, we wanted to let people know that if they didn’t feel like the big hitters were working for them, there were plenty of other options out there.”

She continued:

“The team worked really hard to put together the list of almost 250 networks, which we believe is the first of its kind, so it’s great to see everything come together on the site at last!”

Andy Barr, Managing Director at A Social Media Agency, added:

“We’re really pleased to be able to announce the launch of A Social Media Agency’s social networks list. A lot of work went into the project and, whilst other sites give a little insight into certain social networks, we believe that this list is the first full directory out there.”

Categories: Social Media News

Get to know your customers first, connect with social networks second

10th June 2013 0

Cartoon making fun of social mediaOne in three divorces in the UK now cite Facebook as a factor in the deterioration of the couple’s relationship. Five years ago, it wasn’t a problem. Facebook appears to have become the new “mistress”. Of course, appearances can be deceptive as new research into the impact of Facebook on relationships demonstrates.

According to the study conducted in Columbia, Hawaii and Texas, Facebook certainly does have a negative impact on relationships BUT only if those relationships are less than three years old. In other words, Facebook is not an issue for people who already have established relationships. It is a source of conflict, however, for couples in a newly-established relationship.

Of course, that makes perfect sense. Many divorces are in the early parts of relationships as couples get to know each other and gradually realise they were not really made for each other after all.

Yet, the same can be seen in business relationships too. Think about your client list. Some people you will have worked with for ages, decades or more perhaps. Others, in the fledgling stage are a bit more troubling. Some of these new customers you discover are more demanding than you thought, they take up more time than you had planned and you feel less inclined to keep them for the long-term. Many businesses have a high “churn” of customers in those early years of developing a relationship because the two sides discover they are not always meant to be together.

However, businesses can miss out on long-term, beneficial relationships when those early years have conflict. Enter social networking.

This new research on relationship conflict and social networking suggests that for new customers it is a bad idea to use social networking. Social networks in those early years of a developing relationship appear to introduce additional conflict making the likelihood of a long-term relationship much less likely.

It all points to one thing. Forming a real, face-to-face, real world relationship with your customers is the true solution to long-term success.

Categories: Social

Why people share on Dubbler.com

10th June 2013 0
Forbes - "Vine For Voice: Why Half A Million Millennials Share Sound On Dubbler"

Forbes – “Vine For Voice: Why Half A Million Millennials Share Sound On Dubbler” infographic

Categories: Infographics

Reports of the death of the High Street are premature

28th May 2013

Women shoppingRetailers have had a tough time in the past few years – some of which has been of their own making – but they don’t deserve today’s news saying that one in five shops will close soon because of the Internet. According to a new study, the amount of shopping we do online is set to double, putting bricks and mortar retailers out of business.

Given that the recession itself has closed an average of one in five High Street shops, another one in five disappearing will decimate towns and cities across the nation. Can you imagine your local town with only about half the shops it has now? That’s the kind of future being predicted.

There is little doubt that online shopping is having an impact on traditional retail. But much of that is because of the intransigence of old-fashioned retailers and their lack of willingness to respond to the rapid changes going on. HMV and Jessops are but two examples of old-style thinking amongst retailers; their collapse partly came about because they were simply too slow to respond to the online world.

Bookshops are also proving they are not keeping up with the impact of online shops. For instance, how long does it take you to find a book on Amazon? Probably just a handful of seconds. How long does it take to find someone to help you find the same book in a retail store and then find that book? Several minutes. We are used to seconds, but the bricks and mortar bookshops are giving us minutes. The technology to allow us to find books in seconds in a bricks and mortar stores already exists and has existed for decades – warehouses use it. There is no reason why book retailers can’t use such technology – it’s just that they are either unwilling to do so, or move at such a snail’s pace they are planning to introduce the technologies in their next ten year plan. Ho hum.

Many retailers, though, have seen the writing on the wall and are responding. Indeed, retailers now dominate the world’s social media brands, suggesting that they are getting to grips with the threat of the online world and integrating it much more into their activities.

In my forthcoming book, Click.ology, I suggest a way out for embattled retailers and that is to make their real world stores much more akin to the online experience we are now used to with Internet stores. Having search options, choosing delivery/collection methods and seeing what our friends bought in that store are all what people are used to online and having such features available in bricks and mortar stores is what will bring people out of their homes and back down the High Street.

After all, online shopping is lonely. Go into your local High Street and you rarely see people shopping alone – most people shop with other people. It is a social activity. The High Street has been on its last legs not so much because of the Internet, but because shops have let the coffee houses have all the social activity. Our local Debenhams closed its coffee shop, but why? To make more room for men’s shirts. That area of the store is now largely devoid of people – fewer people because they cannot really socialise around a display of 16 inch collars. With the coffee shop in place, they had a reason to be in the store.

Retail is a leisure activity for the most part and the best retailers know this and make their stores fun and exciting with social features. All they need to do is add in some new technology social features, with augmented reality for instance, and they will get people back to the High Street.

The High Street has considerable potential – it will only die if the people running retail fail to respond and do what is possible. HMV and Jessops were early warning signals – let’s hope the rest of the High Street has taken note. If they respond, we’ll enjoy the dual success of online and offline retail. The signs are they are beginning to respond. But is it too little, too late?

Categories: Retail