a group of colorful game pieces

Have you got the right people around you?

Last weekend, Rory Mcllroy won the US Masters golf championship to much international applause and a nice cheque for $4.2m. I saw a much younger Mcllroy at the 2011 Open Championship, held in the pouring rain at the Royal St George’s Club in Sandwich, Kent. My son was 12 years …

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Social media bias is like following sheep

Is there a hidden bias in social media that is harming your business?

Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.

Hashtag word in search box

Are hashtags dead? The problems with using a #hashtag

Hashtags are highly popular yet most are, frankly, useless. Some appear to be able to garner huge support, such as #metoo, but others fade into obscurity. Hashtags also polarise and change behaviour. So they might not be as valuable as we think.