I’ve recently joined ExpertSources which is a web site for the media. You list your expertise and your media capabilities and registered journalists can hunt you down for comments or interviews. In the past week I’ve had two calls from the media – one for a women’s magazine and the other from the BBC. Both journalists said they read my profile and realised I was just the person they were looking for. One of them even clicked on the link to this web site and that confirmed I was the right person she needed for the interview. So, if you want to get media attention for your Internet business, get yourself listed on media expert sites.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.