Internet success depends on flexibility

Yesterday I was running a workshop on blogging where I pointed out that you should include an email address in all articles you publish. That way, I argued, you can get to know exactly who is interested in your information. If you only included a link to your web site, you might get click throughs, but you wouldn’t know who from. One of the delegates said, however, that he would never respond to an email address simply from an article as he would like to find out more before making direct contact. This just goes to show how every one of your users is different. You need to provide a variety of means of contact if your web site is to succeed. Simply providing one method for people to find out more from one of your articles isn’t enough.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »