An interesting comparison of highly ranked web sites reveals some interesting findings. The researchers looked at the top 10 web sites for helping people lose weight. They then analysed the quality of the material offered on those web sites. The Mayo Clinic, for instance, ranked 9th in terms of web traffic, but was in the top three for quality. There were several other interesting differences, as well. For example, one of the worst in terms of quality of material (MSN Health and Fitness) was one of the best in terms of traffic ranking. So what does this tell us about the Internet? Well, for a start, traffic isn’t always the best guide to success. Just because you have lots of people looking at your site doesn’t mean it will do well. Those masses of people could take a look, realise your site is not very good and depart. Whereas, lower numbers of people might look at your site, realise it is very good, stay around and even buy some things from you. The most important measure of success for a site isn’t the numbers of people you get. So, if you are an Internet marketer, stop chasing traffic and chase business instead.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.