A fascinating step forward in the social networking phenomenon has begun in Australia and is about to move worldwide. Called “FunkySexyCool” the idea is social networking on mobile phones. The system has been on show in the past week at the annual European Technology Round Table in Barcelona. Although the system is a bit wacky it points the way to more social networking. Expect social networking systems to be added to all sorts of technology, including digital TV and telephony of all kinds.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.