The rush for online TV is doomed to short term failure

In the past few days we’ve seen several announcements about online TV and movies. Amazon have launched a service to deliver films and TV programs online. Yesterday saw upgrades to the iPod to allow movies to be watched. AT&T earlier announced their online television service. The technology rush to use the advantages of broadband to deliver vast amounts of data have been met with some euphoria because it is an astounding development. Getting the huge amount of data for a three hour movie down your phone line is quite amazing. But, even though it will work technologically, there’s a missing ingredient. It doesn’t seem to me that anyone has considered how or why we watch TV now, or how and why we go to the cinema. Remember the invention of video? Everyone said it would be the end of the cinema. We now have more movie screens than ever before with record numbers visiting the cinema. Why is that do you think? It’s because the movie itself is not important. We go to the cinema to be with other people; it is a social function. Equally, why is TV so popular? Because it allows families to be together in the same room. Video and DVD rental is still popular, in spite of the cheap availability of movies from retailers, because it allows us to have friends round to watch a film and have a pizza. Online TV and downloadable movies are unlikely to do that at the moment. Watching movies on your iPod will be a minority activity – perhaps for journeys. Watching TV on your computer will hardly become mainstream. Only when we get true convergence of computing and TV technology will it be possible for us to download and use movies as a social activity. Getting the family to sit round the computer and watch the latest episode of “Lost” is unlikely to be commonplace. However, specialist TV, such as business programming, now that’s another thing. Niche information for individuals; that’s the way the Internet TV companies should go – not entertainment.

17279

Get blog posts like this each week

Sign up to receive my weekly blog digest every Monday

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
If you’re looking to scale, there are 10 essential #marketing activities you should be doing. Find out what they ar… https://t.co/GQhgS7Ch3L - 14 hours ago
Graham Jones
Cover page of free report

Weekly Online Business Advice

FREE

Get FREE advice to boost your online business EVERY

Saturday morning

And get this free booklet too

This site uses cookies

This website uses cookies to improve your experience with the site and to enable some functions to operates. Google Analytics is also used on this site. Please either accept or reject Google Analytics Cookies on this site.