It’s fairly obvious to most people I meet that blogging has real benefits in terms of establishing and enhancing reputation. In other words, it’s a great public relations tool. If you agree, you’re not alone. The PR industry itself reckons that blogs are a highly effective tool for business to share information with their publics. According to one study on blogging around 70% of PR companies believe that blogging is important for business. Strange then to see in the same study that only around a third of PR companies actually do any form of blogging, either for themselves of their clients. Is this a case of “do as I say, not do as I do”?
Online Business
How good is your business forecasting?
producing a vision for what you are going to do and why you will do it. Forget thinking about what other people will do. You can forecast your future if you create it.
