According to this month’s Entrepreneur magazine, consumers are 50% more likely to be influenced by blogs and emails than by radio or TV advertising. So don’t let anyone tell you that blogging or email marketing have had their day. And if you’re in the TV advertising business – or if your company depends on it because you’re a broadcaster – look to get out of that game. TV advertising is in serious decline. We are only just beginning to see what’s possible with blogs. What the Entrepreneur statistic shows us is the huge potential impact. Hence your business really will need them. Plus, if their more influential than TV adverts it means that even the humblest companies can have more impact without the need for huge budgets.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+