Yesterday, a relative “novice” to the Internet saw me at a conference and grabbed me. “I must tell you something exciting about blogging,” he said. At one of the breaks, he came up to me full of smiles and said, “you’re right about blogging, it does make money”. Here’s his story. Four months ago he developed a product that provided an online training programme and support for people who wanted to earn an additional income in property development. He then set up a blog about his product and promoted his work simply using his blog. He started his blog two months ago. He has now signed up 50 people to his initial support programme and has 25 people on the “waiting list” for the next cycle. Because the product he is selling costs £4,000, he has made £300,000 already – inside two months, just by using a blog to promote his idea. So, don’t let anyone tell you that blogging doesn’t pay.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.