Bloggers tend to use blogging technology in one way – to write down their thoughts, ideas and information in an accessible format. However, blogging technology provides your business with so much more that it seems a shame to waste its capabilities. So here are five alternative suggestions for the ways in which blogging can help you or your business.
1. Create a blog that is private and password protected, for your eyes only. Use that blog to record notes, your personal thoughts, contact information and so on. That way you have access to your private information from anywhere in the world providing you can get an Internet connection. You don’t need to take your notebook everywhere you go, nor do you need your laptop. You can read and add to your notes in an Internet Cafe, at someone else’s office, or even via your mobile phone.
2. Another use for a private, password protected blog would be for project management. Each member of the team could have access to the blog and would be able to contribute information on their progress, discuss matters related to the ongoing project, monitor task deadlines and so on. This means that everyone involved in a project can be kept up to date and informed without the need for special software – all they need is web access.
3. Start a blog for each of your individual customers. The information you provide would be specific to their needs. What you write may be adapted from your more general material, but if the blog is targeted specifically at individual clients they will engage with it more than your general blog. Plus it seems to them that you are providing a much higher level of service than other suppliers. This is an excellent way of providing great customer service.
4. Use a blog to create your FAQ page. That way you can add to it wherever you are in the world and whenever you want. If you use traditional web design programs or a web design company, any changes you want to make to your FAQ page would have to wait or would cost you money. By creating your FAQ page with blogging technology you can update it whenever you want.
5. Set up a links page using blogging. If like most people you visit thousands of web pages each week saving them as Favorites or Bookmarks can lead to a mess in your web browser menu. Plus you can’t really remember what those pages were about. Set up a blog with categories for all the types of sites you visit. Then every time you visit a useful site, simply “blog it” to your private links page. You can add some detail about what the site is about and you will then have a personal directory of useful web sites. If you use Blogger to do this and install the Google Toolbar for your browser, doing this is a simple one click process.
So, five ways in which blogs can be used other than promoting your business. What other ways do you use blogs? Add your ideas to the comments below.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+