A new year, so expect changes to Internet marketing

At this time of year you will find dozens of people and organisations making all sorts of predictions about 2007. Many of the predictions will be complete tosh. Others will have some substance. However, there as one prediction tucked away in a list of ten for 2007 that caught my eye. This was the point that people are more swayed by word of mouth than they are by advertising or direct contact by marketers. This fact was used to suggest that 2007 will see a rise in user generated content. Now, I agree, user generated content is rising all the time and is of clear importance to any web site owner. But the notion that word of mouth sways people more than any direct contact with a marketer is of profound importance to anyone marketing on the web. What you need to do is to get other people talking about you and your products. That will provide you with much greater conversion rates than tweaking your Google AdWords campaign.

Like this article?

Share on Twitter
Share on Linkdin
Share on Facebook
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »