People want to connect with an expert

Anyone reading your web site wants to believe that they have connected with the “experts”. They want to be reassured they are dealing with people who really know their stuff and that they are not in touch with some fake.

For this reason you need to establish your expertise in several ways. Firstly, your site needs to look authoritative – clean design, single focus etc. Secondly you ought to find ways of establishing your expertise offline. That means people will associate your name with your topic, thus enhancing your reputation. When they come to view your web site they will know you are the expert.

The way I do this is with Expert Sources. Journalists looking for an expert to quote go to this web site to find someone. If you are listed there, you stand a chance of being quoted in several media outlets.

Today, for instance, you will find that I appear in The Daily Telegraph and The Daily Mail. I provided background for an article in The Sun and I have appeared on BBC Radio Five Live and on BBC Radio Two.

I say this, not to impress, but to point out how easy it is to get significant media coverage if you are willing to answer journalist’s questions and you get yourself listed as an expert, you too will find that this builds credibility for your web site.

And if you are worried about speaking to the media, get advice from my favourite experts. Either go to Media First or to Alan Stevens, the Media Coach.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »