People want to connect with an expert

Anyone reading your web site wants to believe that they have connected with the “experts”. They want to be reassured they are dealing with people who really know their stuff and that they are not in touch with some fake.

For this reason you need to establish your expertise in several ways. Firstly, your site needs to look authoritative – clean design, single focus etc. Secondly you ought to find ways of establishing your expertise offline. That means people will associate your name with your topic, thus enhancing your reputation. When they come to view your web site they will know you are the expert.

The way I do this is with Expert Sources. Journalists looking for an expert to quote go to this web site to find someone. If you are listed there, you stand a chance of being quoted in several media outlets.

Today, for instance, you will find that I appear in The Daily Telegraph and The Daily Mail. I provided background for an article in The Sun and I have appeared on BBC Radio Five Live and on BBC Radio Two.

I say this, not to impress, but to point out how easy it is to get significant media coverage if you are willing to answer journalist’s questions and you get yourself listed as an expert, you too will find that this builds credibility for your web site.

And if you are worried about speaking to the media, get advice from my favourite experts. Either go to Media First or to Alan Stevens, the Media Coach.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »