Business set to miss out on value of social networking

“What’s the best way of getting business?” guests were asked at a dinner on Wednesday evening. “Without a doubt, referrals,” said one of the people round the restaurant table. Indeed; most business owners have known for years that word of mouth marketing, discussions by customers between themselves is the most powerful method of promotion. Even retailers know that if they can get the local community talking about their shop, they will do better than if they just advertise.

So imagine my surprise when I saw this article on what businesses are planning to do online the coming year. It seems that the most useful aspect of marketing that has appeared on the web for a decade, social networking, is the least likely to be used by companies. Now how daft is that?

Social networking provides the online equivalent of word of mouth marketing – acknowledged by businesses worldwide as simply brilliant – and yet this is going to get the least take-up this year. It seems that businesses are being drawn in by the “dazzle” of online video and therefore taking their eye of the ball of what they should really be doing – getting their customers to talk about them in social networking sites.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »