Many webmasters face the problem that their SEO campaigns don’t deliver the expected results. Why are your campaigns underperforming? What can you do to make sure that search engine optimization works for you?
There can be several reasons why your SEO campaign isn’t a success yet:
Reason 1: you set the wrong goals
If your website doesn’t have many high rankings yet then you cannot expect that Google will display your site on the first result page for keywords such as “mp3” or other very competitive one-word keywords.
You have to start with more targeted keyphrases first. Optimize your pages for many different keywords with lower competition. The more high rankings your website has for keywords with lower competition, the more likely it is that your website will also get high rankings for more competitive keywords that belong to the same topic.
It’s like running a marathon. You have to run smaller distances first before you can run the full 26 miles and 385 yards.
Reason 2: you don’t take SEO seriously
Search engine optimization isn’t set-and-forget. It takes some time to make things happen. Search engine optimization is an investment into your company and it should be treated like that.
If all you do to ‘promote’ your website is to submit it to search engines then you won’t be successful. You have to invest time and effort into the optimization of your site. Tools can help you to save a lot of this time and effort but you still have to work with your site.
Reason 3: you focus on the wrong elements
Some webmasters are obsessed with the length of the title tag. Others submit their website every few days to search engines. Other webmasters insist that a particular part of their website links must use the rel=nofollow attribute.
You don’t have to chase the latest search engine optimization trend. These trend topics usually make the difference between position 8 and position 9. If your website isn’t listed on the first result page at all, you have to get the basics right.
The most important factors that will get your website on Google’s first result page are optimized web pages with good content and good backlinks. The Top 10 Optimizer in IBP will help you with the fine details such as social mentions. However, it will also inform you when you have to focus on the foundation.
Reason 4: you chose the wrong keywords
This is an extremely popular mistake that many webmasters make. If you choose the wrong keywords, you will waste a lot of time and money.
The best keywords for your website are not the keywords with the biggest search volume. The best keywords also aren’t the keywords that will boost your ego and it’s also not the “obvious” keywords that will work best for SEO.
The best keywords for SEO are the keywords that deliver targeted visitors who will buy. It does not matter if a keyword has thousands of searches. If none of the visitors who find your site through that keyword will buy, then this keyword won’t do you any good.
Details about the different keyword types and information on how to find the best keywords for your site can be found in this PDF file.
Reason 5: you get the wrong links
To get high rankings on Google, your website must have good backlinks. Automatic links from link building schemes don’t work. Actually, that kind of links can even get you in trouble with Google.
Search engine optimization can contribute greatly to the success of your website. It’s important that you do the right things in the right order and that you focus on the right elements. Download our website promotion tool IBP here and go through the checklist in the main window of IBP.
If you can tick all boxes in the checklist, your website is ready to get top 10 rankings on Google for your most important keywords.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+