Google has released a major ranking algorithm update

Last week, Google released one of the biggest ranking algorithms updates of the last months. The change noticeably impacts 11.8% of all queries on Google. How does this affect the rankings of your website on Google?

algorithm update

What has Google changed?

Google has announced that they made a major change in their ranking algorithm:

“We launched a pretty big algorithmic improvement to our ranking […] This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.

At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

This is an addition to the scraper spam update that Google released earlier this month.

This is a noticeable update that affects about 12% of all queries and the search result pages can change a lot:

“We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. […] It is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

Which websites will be affected by this update?

Although Google does not officially confirm it, this algorithm update tries to remove so-called content-farms from the search results. Content farms are websites that invest as little time and money as possible to generate a large amount of content created by authors who are usually not familiar with the topic they write about.

Content farms try to get visitors through high rankings for as many different keywords as possible. These visitors should click on the ads that are displayed on the content farm sites.

It seems like websites such as,,, and have lost thousands of high rankings.


How will this change affect your own website?

Google’s anti-spam team is serious about eliminating spam from the search results. They announced that the are working on “many more updates that we believe will substantially improve the quality of the pages in our results“.

If you have used any shady tactics to improve the position of your website on Google, you should stop this right now! It’s very risky to use dubious methods on Google.

If you don’t want to risk your online business, use search engine optimization methods that are safe to use with Google.


Google announced that the new algorithm will be available in the U.S. only at this time. Other countries will get the new algorithm within the next months.

Copyright – Web site promotion software

1 thought on “Google has released a major ranking algorithm update”

  1. Google is now ensuring that ther customers get better results. Isn't that their main goal? Just imagine you are searching for some information and the top website is a collection of silly links or irrelevant information!

    Congratulations Google!

Comments are closed.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »