Your blog readers want to see you in the flesh

David Cameron goes to KuwaitToday our Prime Minister is in Kuwait; yesterday he was in Egypt. It rather looks like he is “on tour”. Of course, his speech today did not have to be made in Kuwait itself. What he said he could have done from the comfort of the Downing Street garden. Yet the impact it has locally, on the people of Kuwait is much more significant because he was there. Turning up in person and saying the same thing as he would have said from his desk at No 10 is much more impactful – it connects much more with his audience because he “is there”.

Being with your audience in person – live – is much more important than many so-called Internet experts might have you believe. The notion that in years to come we will all be sitting at our desks holding hologram meetings with people based in different countries around the world is a nice idea for Hollywood and a great technological achievement. But it is unlikely to be as important as face-to-face. Being present, in the flesh, is vital if you want to truly connect with your audience.

Bloggers, on the other hand, appear to think that they can make money online by sitting at their desks, bashing out thousands of words each day, only for the world to come rushing to their door clutching handfuls of fivers. If you watched The Gadget Show last night – where they attempted to make money from blogging – you will have seen that this is actually far from the case. (They managed to make three quid from a blog in the space of a month.)

But consider for a moment authors, pop stars and Simon Cowell. Authors go “on tour” around bookshops for “signings” where they meet their readers. Pop stars go “on tour” to perform and “meet their fans”. And Simon Cowell presumably makes pots of cash from the tours following X-Factor and Britain’s Got Talent. Sure the TV shows bring in millions, but those tours where the “stars” are out, in the flesh, are what makes even more money.

When you are a writer, a performer, an artist or a business executive trying to sell your wares, there is nothing to beat “going live”. Sure, the Internet can help. Yes, there is software such as iPhone Apps, which can bring in extra bubble. But appearing, live, in the flesh, with real people creates a connection which you cannot reproduce in any other way.

David Cameron clearly realises that by going “on tour” in the Middle East he will be able to get his messages across in ways which would be enormously difficult if he said the same things from Downing Street. So it all begs the question; how often do you  take your blog “on tour”? How often do audiences connect with you and your blog “in the flesh”?

Blogs should not just be restricted to an on-screen activity. The best bloggers are the ones that connect with real people, in the real world – live.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »