So it is not much of a surprise that when people are really social online, they tend to be more interested in buying things. That’s because their increased level of social activity on the web allows more chatting about purchases, wish lists and so on. Truly sociable people chat happily about their buying behaviours. When we are less social, we chat less about what we buy and more about what we do.
This is borne out to some extent by new research on the impact of adverts on Twitter. The study has found that when people use Twitter more, they also proportionally engage more with advertising on Twitter. Of the people who logged into Twitter up to 10 times a month less than 2% of them actually engaged with an advert. But over 20% of the people who used Twitter more than 100 times a month engaged with an advert. The study shows that the more social people are, the more they are likely to engage with commercial messages.
This suggests that if you target your commercial messages at social people, you will make more money. It is yet another reason why your business needs to focus on social media in preference to every other kind of online marketing.
Related articles
- 5 Ways To Double Your Social Media Results (hubspot.com)
- 5 Tips to Optimize Your Social Media Engagement (hubspot.com)
- Following Brands on Twitter Increases Purchase Intent [STUDY] (mashable.com)

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