Now is the time to ditch some online friends

Quality or Quantity for Social Networks?How many friends do you have on Facebook? Do you have loads of followers on Twitter? And what about those LinkedIn connections – do you have hundreds and hundreds? There is a constant reminder of how many friends and contacts you have in every social network you join. Indeed, there often appears to be a competitive element to it, with the “I have more friends than you” mentality.

There is a fairly constant argument as to whether you should go for quantity or quality. Should you have thousands of connections who you know hardly at all, or just a few dozen who you know a great deal about?

You can find evidence to support both sides of the argument of course. The people who argue that quantity is important can cite serendipitous examples of things that could never have happened unless there had been some kind of weak connection. Yet the people who favour quality can point out the depth of relationships and the long-term benefits they bring.

However, new research suggests that the arguments over quantity or quality of social networks is not as simple as you might think. According to researchers from the University of Virginia our social networks are linked to the prevailing economic conditions. It seems that the best social networking strategy in times of economic boom are to go for quantity. But when we are in the economic doldrums, then a quality social network appears to work best for us.

This makes sense because when times are tough we can concentrate on getting support from those who know us best. But when the economy is positive we can benefit from those chance happenings which can arise from a wider social network.

So as we struggle through this long economic downturn it might be a good time to start slimming down your social networks and seek quality rather than quantity. It could be just the boost your business needs.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »