In the recent gender marketing survey by G+ the following key statistics were identified:
-On average women decide:
91% of New Home Purchases
89% of New Bank Accounts
80% of Health Care Decisions
-The demographics for mothers are changing:
72% are working
42% are unwed
-Women make up less than half of the internet audience, but they generate 58% of e-commerce dollars.
Brandon Gaille, the CEO of SocialMediadd.com and social media expert, had these words to say about the gender marketing survey figures:
“Both online and offline, we see women playing the primary role in buying decisions for consumer related products. This has made it a priority for advertising companies to tailor their ads to women in 2012, even for products like cars and consumer electronics.”
- What Men and Women Really Want, According to Social Media [INFOGRAPHIC] (mashable.com)
- Infographic: Gender-based Consumer Habits (marketingtechblog.com)
This article has been contributed by a PR agency or Press Officer.