Global Mobile Advertising Platform Brings Online Customers Direct to the Local Bricks-and-Mortar Retail Sector

Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up. This is the basis upon which Sonata was born…with the goal to drive foot traffic to local retailers’ point of sale via potential customers’ smartphones

How does Sonata work? It divides the world into 90-square-metre ‘plots.’ The ‘plots’ are uploaded with local business adverts which then appear on smartphones and tablets that come in range of the advertiser according to the smartphone’s geolocation.

The process of uploading an advertising campaign is very simple for the retailer and takes no more than three minutes. A retailer doesn’t need a website or even a mobile app; all that’s required is a minimum investment of £50.

Advertisers follow three simple steps: 1. registration using an email address; 2. adding the store details (just one or a whole network); 3. choosing the ad’s geographical area and the design of the ad from one of Sonata’s creative templates (or advertisers can create their own design).

“Any local business, including those without technical know-how, can create an advertising campaign,” says Alvaro del Castillo, CEO of TAPTAP Networks and the developers of Sonata.

“An added attraction of Sonata is that local businesses only pay for actual results-calls, registrations, clicks, purchases in the store… whatever form of contact a customer makes-and can choose how much to pay for them,” says del Castillo.

“The Sonata platform is focused on meeting the need of the local small-business sector, which views the online world as a major threat with the ever-growing pressure it exerts from ‘showrooming’ and the selling of cost price goods by major e-commerce players,” explains de Castillo.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »