TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider has launched a Search Optimizer Toolkit to help advertisers compensate for recent changes to Google’s search algorithm and the limited availability of organic search keyword data.
Integrated into TagMan’s Marketing Data Platform, the Search Optimizer Toolkit identifies how consumers get to an advertiser’s website, which pages they land on and what they search for once there, regardless of changing algorithms or search engine restrictions. It also measures SEO performance and gives advertisers valuable insights to drive revenue.
The Search Optimizer Toolkit enables advertisers to:
- Recover non-branded and branded search traffic
- Identify how high-value customers arrive at the site and optimize keywords accordingly
- Utilize on-site search terms to determine user intent
- Optimize search phrases for the products that customers are actually looking for
- Understand the value of natural search across the entire marketing mix
The fact that Google is the dominant analytics player in the market today means that a significant number of global ecommerce advertisers will now be searching for alternative ways of understanding how users reached their site in a bid to stay ahead of the competition. The introduction of the Search Optimizer Toolkit is a coup for TagMan’s clients who will be able to continue working towards maximizing their search marketing strategy, regardless of Google’s update.
“Google’s restriction of keyword data has handicapped marketers’ efforts to provide a more relevant website experience,” said Wolf Allisat, Global CRO at TagMan. “The capability to access enhanced search insights and apply these to the entire path to purchase is already baked into TagMan’s Marketing Data Platform and with the Search Optimizer Toolkit, we’re pleased to offer clients a workable solution to regain control of their natural search campaigns.”