Web Links to Be Banned by EU

A person draws a series of links connecting in a network of referrals, representing a well search engine optimized website or an organization of connected peopleShocking news has reached me this morning from a friend who works at the EU. He tells me they are drawing up plans to ban all links on the web. Within a year from today it will be illegal to include links on any web pages or blogs you produce without prior permission from the owner of the links.

It follows on from the EU ban on cookies, which has led millions of web pages asking you to click on a pop-up item confirming you agree to links. It is part of the EU clamp-down on privacy. The legislators in Brussels have argued that linking to someone else’s website is a similar invasion of privacy and therefore no links should be included in web pages without the prior permission of the owner of that link.

The initiative, drawn up secretly over the past year, is known as the Actual Permissions Required In Linking (APRIL). According to my friend in the know, an announcement was due to be made yesterday, but the press release had not been signed off in time. So the announcement has been delayed until today.

However, because I had been told in advance I contacted the Federation for Online Open Linking (FOOL) to find out what they thought. They told me: “This is a disaster. It undermines the entire purpose of the Internet. We may as well close it down and go back to pen and paper.”

Looking at the EU’s plans, though, I suspect that is not going to happen. Rather like the EU Cookie Directive which effectively means that every website currently shown in the EU is illegal, the APRIL directive is unlikely to have any significant impact.

I suspect, though, it will lead to a major new industry in gaining link permissions, which could rival the entire SEO industry in terms of size and importance. Perhaps I will be able to report on that in exactly one year from today.

See other stories which I published on 1st April:

For more information on this story please click here.

17279

Get blog posts like this each week

Sign up to receive my weekly blog digest every Monday

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
If you’re looking to scale, there are 10 essential #marketing activities you should be doing. Find out what they ar… https://t.co/GQhgS7Ch3L - 6 hours ago
Graham Jones

1 thought on “Web Links to Be Banned by EU

Comments are closed.

Cover page of free report

Weekly Online Business Advice

FREE

Get FREE advice to boost your online business EVERY

Saturday morning

And get this free booklet too

This site uses cookies

This website uses cookies to improve your experience with the site and to enable some functions to operates. Google Analytics is also used on this site. Please either accept or reject Google Analytics Cookies on this site.