Print or TV? The Media that Won the Battle for Your Advertising Dollars?
Print, TV, Radio are now perceived as “unconventional,” as fewer people use them. That’s the reason old media are becoming effective again.
Internet Marketing Articles
Mixing up your Marketing: How to Effectively Combine Print and Digital
If there’s one thing that the digital revolution has taught us, it’s that the secret to success is often found by connecting the dots between different marketing platforms.
How inbound marketing puts the buyer in the driving seat
We’ve decided to examine inbound and see why it works so well with the new psychology underpinning the modern buying process.
What Drives Consumer Behaviour Online in the Real Estate Industry?
In the real estate industry, many real estate agents don’t truly understand the overall affect that their online marketing strategies are having
How Do You Set Up A Google Business Page Properly?
How Do You Set Up A Google Business Page Properly? You need to follow these simple steps to get it right.
How to integrate social media into your print advertising campaign
Physical advertising is still important, as it can reach areas that online advertising can’t.
6 Facts That Will Give Meaning to Your Marketing Strategy
The best marketing strategy alone cannot guarantee your product or service will perform well
Organic linking building is still important, and that’s not changing any time soon
Genuine link building is very different from link spamming
Feline Fascination: How the Internet came to be Obsessed with Cats
An article looking at how cats have come to dominate the internet and what this says about our psychology, as well as how marketers are trying to tap into this phenomenon.
The difference between digital and print advertising
When should you use print or digital advertising?
Seven reasons why people don’t want to link to your website (plus solutions)
Want more links to your website? Avoid these errors…!
Is this what Google will use instead of the PageRank algorithm?
Google recently announced that the PageRank toolbar won’t be updated anymore. Does this mean that Google won’t use PageRank as a ranking factor anymore?
Is the age of social marketing over for small businesses?
Can new social media platforms, such as Ello, that shun the use of online advertising, change the way businesses use social marketing?
How to use internal links to improve your search engine rankings
The links from other websites are a very important signal for Google’s ranking algorithms. The links on your own website also influence the position of your web pages in Google’s search results.
Understanding the use of Emotion and Logic in Video Marketing
Regardless of how short a marketing video is, emotional thinking continues to dominate consumers’ thought processes, and emotion-based advertising speaks louder than logic.