Why linking to other websites can help your Google rankings

Web Success for CEOs

Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google. The reason for that is that Google uses ‘long clicks’ to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your … Read more

Online Reputation Management: Why Controlling Google Search Results Matters

The Internet - concept

Every business owner (and most individuals) search for their name on the web to see what results pop up. But how many of the first page hits do you directly influence? In this post, Reputation Changer President and COO Mike Zammuto explains why it’s important to have control over the top results when your business name is searched for, both for crisis management and general proactive reputation building.