The Internet - concept

Online Reputation Management: Why Controlling Google Search Results Matters

Every business owner (and most individuals) search for their name on the web to see what results pop up. But how many of the first page hits do you directly influence? In this post, Reputation Changer President and COO Mike Zammuto explains why it’s important to have control over the top results when your business name is searched for, both for crisis management and general proactive reputation building.