DIgital Business Psychologist
Researchers at IBM have managed to crack a conundrum which means microchips could dramatically fall in size. They are predicting that data could be stored at the atomic level, meaning processors could fall to the size of a particle of dust. Not only does this mean you could store the …
Readers of the latest Web User magazine might be a bit worried if they are business owners trying to make the best of what the Internet has to offer. According to a study reported in Web User, Internet users favour online-only brands over and above those shops that have a …
One of the world’s largest banks, HSBC, has caved in to a pressure group organised on Facebook. The group called “Stop the great HSBC Graduate rip off” has attracted nearly 6,000 members on Facebook. The group was set up to campaign against the fact that students who recently graduated were …
Employers are increasingly deciding to ban social networking sites like Facebook. Kent County Council, for instance, this week slapped a ban on using Facebook in the office. Now the TUC has joined the debate by suggesting that employers should have a policy in place about the use of social networking …
New research using eye tracking tests has shown that people trust Google almost instinctively. The study, published in the Journal of Computer Mediated Communications, shows that people believe Google’s ranking of web sites to be correct – even when the description of that web site clearly shows it is not …
Online advertisers are still trying to get to grips with “pay per click” advertising, such as Google AdWords. Considerable numbers of people spend large amounts of money on pay per click advertising with little if any return. The auction model for things like Google AdWords is complex and requires considerable …
New research on the success of an Adidas ITV advert shows us an important psychological factor which will increase the success of any web site. The research looked at the follow-up viewers took following an interactive advert for Adidas. The advert achieved only a small click through rate of 1.38%, …
People aged over 65 spend more time online than any other age group. According to the latest report from Ofcom, those aged over 65 spend a staggering 42 hours per week online. At the other end of the age range, children are also spending more time online, amazingly giving up …
Eight out of ten house hunters in the UK start their search for their new home online. Yet the Internet represents only 4% of all house sales. This amazing pairing of bits of data was provided this morning in the BBC Radio Five Live programme, Wake Up To Money. What …
Internet business owners rightly want to know how well their web site is performing. Thankfully virtually every web site hosting package these days comes with statistics. However, these statistics are often misleading. Hits, for example, tells you nothing. You can still see some web site owners with little badges claiming …
Internet business owners often wait until they have produced their finished product before they start selling it. But creating expectation for your product can lead to significant sales once you do launch. The latest example of this is the Apple iPhone. Steve Jobs announced the iPhone on 9th January 2007, …
Social networking is all the rage; everywhere you look someone is joining a social network or creating a new one. Every day, for instance, 100,000 people join Facebook. Type in “build your own social network” into Google and you find over 150,000 results. But there’s a big problem with social …
Advertisers often bemoan the fact that it is difficult to know how well your advertising works. Indeed, TV advertisers have few tools available to calculate whether or not their campaigns are effective. Newspapers advertisers and online adverts can carry codes that make it easier to check whether the advert is …
Internet marketing experts abound on the web. Everywhere you look there is plenty of advice. Indeed, much of the money made online is on products telling you how to make money online. One of the reasons this happens is that businesses wishing to increase their online revenues buy a product, …
Anyone reading your web site wants to believe that they have connected with the “experts”. They want to be reassured they are dealing with people who really know their stuff and that they are not in touch with some fake. For this reason you need to establish your expertise in …