Internet Psychologist
People who have never used the Internet before get a significant brain boost once they start going online. New research from UCLA shows that Internet “newbies” have dramatic increases in brain activity bringing them up to the levels seen in Internet “savvy” people – all in the space of a …
Web designers are keen to explain the predominance of the “letter-f” approach to the Internet. This comes from eye-tracking studies which show the way we look at web pages follows, broadly, an f-shape. We start in the top left hand corner, scan across and down with a quick glance across …
Obese people get a raw deal these days. Everywhere you look there’s advice on slimming down, diets, pictures of thin models or muscle-toned hunks. Yet the country is in the grip of a weight pandemic with predictions that 60% of the population will be obese by 2050. Today new research …
Some people don’t like social activity. Strange as it may seem – we are social creatures at heart – some individuals shun all forms of social activity. It’s not because they are hermits or strange, but because their personality makes them avoid any kind of intimacy. They don’t mind taking …
Bloggers, by their very nature, are sat in front of their computer typing away. However, new research from the University of Washingston suggests that if blog writers were to use their pen, instead of the keyboard, their writing would improve. It appears that we use different brain processes when we …
Facebook users could well end up being amongst the healthiest people on the planet. Indeed, if you don’t use social networks you may face an unhealthy future. Far from online social networks causing us problems, they may well end up being the technology which saves us all from fat-induced ill-health. …
Researchers at the highly respected Cranfield School of Management have today published a report called “Techno Addicts” which claims that “technology addiction” is having a disruptive effect on school learning, leading to a widespread acceptance of plagiarism and six out of ten pupils admitting to being addicted to the Internet. …
Is multitasking really a good thing? Ask a woman and she’ll tell you that females are brilliant at it, while men are, well, just rubbish at doing more than one thing at a time. Ask someone aged less than 25, male or female, and they’ll tell you they are also …
Your website readers are loyal to their locality. Provide them with something that’s relevent to their part of the world and they will lap it up. New research from communications experts at the University of Missouri shows that when we read something that is truly local, our brain commits more …
Usain Bolt is a legend in his own lifetime; an amazing World Record time of 9.58 seconds for 100m – that’s over 23mph…! And if you watched this feat of athletic supremacy from the World Athletics Championships in Berlin you can’t help to have noticed that it was over almost …
Left handed people are celebrating today because it is International Left Handers Day. But new research suggests that left-handed people could view your web site entirely differently to someone who is right-handed. And the findings could have important implications for the finances of Google. Left handed or right handed? They …
Your website’s readers pose a real problem for you. Even though you might know their needs and interests well, even though you may have done loads of market research and analytics, the fact remains you cannot see them. And that means you cannot judge their response to what you are …
If at first you don’t succeed, try, try again – or so we are led to believe. How many times have people told you that if you don’t fail at something you never learn? How often have you heard that Edison failed 10,000 times before he came up with a …
Bankers are set to receive bonuses of £4bn, less than a year after the world banking crisis which saw them saved by the taxpayers. Angry? Meanwhile, Barclays Bank is sitting pretty on a half-year profit of £3bn. Envious? Meanwhile, outside the banking sector, Firefox reported its one billionth download this …
Why is education important? That’s a nice philosophical question that sociologists often answer by saying it provides an opportunity for a child’s parents to go to work. But if you focus on education you will get tons of website traffic. The reason? Apart from just “passing time”, education is the …